Freelancer profile translated to English.

Description

I currently work for a high-end canine outdoor brand. I manage global communication (French/English), branding, editorial strategy, LinkedIn development, and international B2B prospecting.

I also assist brands in structuring their identity and messages: positioning, storytelling, product sheets, professional web and social media content, sales presentations, press relations (press releases, press kits), website redesigns...

My approach: clear strategy, right tone, credible content, adapted formats.

✅ Content writing (editorial, blog, web, professional networks)

✅ Press relations (press releases, press kits)

✅ Branding, storytelling, positioning

✅ Structured B2B prospecting (scripts, profiles, documents)

✅ Clear, effective, and visual presentations and pitches

✅ LinkedIn strategy (profile, posts, sales approach)

My role: clarify, structure, write, enhance. I proceed with rigor and agility, adapting to your pace and your challenges. Real strategic and operational support, serving your business.

🌍 I work remotely or in the Basque Country, in French or English.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Biarritz (up to 20km), Arcachon (up to 10km)

Kyflie
Head of Communication & Development
RETAIL (SMALL BUSINESS)
July 2024 - Today (1 year and 11 months)
I manage global communication and brand development for Kyflie, a French brand of outdoor equipment for dogs.
• Structuring of brand image and editorial positioning (FR/EN)
• Creation of communication materials: brand book, product sheets, articles, LinkedIn posts
• SEO-optimized content writing (website, blog, sales pitches)
• Definition of LinkedIn strategy: editorial line, writing, company profile management
• Support for European B2B prospecting: targeting, scripts, sales documents
• Active contribution to new product launches and highlighting the brand's technical expertise

This role combines strategy, writing, branding, and business development, in a demanding environment with high technical added value.
B2B Communication Strategy Branding & Brand Positioning Multilingual content writing (FR/EN, SEO & print) LinkedIn Strategy (posts, prospecting, profiles) Creation of commercial materials and brand content
Agence Influactive
Head of Communication & Press Relations
CONSULTING AND AUDITS
January 2022 - June 2024 (2 years and 5 months)
Lyon, France
Responsible for press relations and global communication strategy for a portfolio of brands (various sectors).
• Media strategy management: press releases, press kits, brand content
• Liaison with journalists, handling requests, and organizing press events
• Campaign planning, coordination, and reporting (press reviews, KPIs, budgets)
• Account management: editorial support, web content, social media
• Supervision of influencer campaigns (features, invitations, collaborations)
• Support on sensitive tasks (crisis communication, media responses)
• Management of junior profiles and client coordination

🔎 Ideal position for RP writing, press kit creation, content strategy, journalist relations, or media launch support assignments.
Press Release Writing Press Kit Media Relations
Destination Vercors
Press Officer & Communication Manager
TRAVEL AND TOURISM
September 2020 - January 2022 (1 year and 4 months)
2 years at the heart of a mountain territory with a strong identity, promoting its attractiveness to the media, partners, and the general public.
• Writing press releases and press kits (tourism, sustainable development, events)
• Managing national and international press relations (visits, conferences, follow-ups)
• Designing PR strategy and coordinating with partner agencies
• Implementing media campaigns: briefs, purchases, distribution monitoring
• Creating editorial and digital content (articles, visuals, posts, videos)
• Participating in the territory's brand strategy (white paper, signage, naming)
• Organizing press, sports, or cultural events (Tour de France, Foulée Blanche...)

🎯 Cross-functional experience combining writing, content strategy, PR coordination, influence, and territorial communication.
Press Relations Writing of editorial and institutional content Territorial & Event Communication Strategy Organization of conferences & press events Digital content creation (community management, media library, visual briefs)