Elsa Gunputrar

CRM: Definition and implementation of the CRM Activation Plan, implementation of customer segmentation and animation strategy, Overhaul of operational marketing triggers: definition of the 360° activation plan to animate the website and the app. Product development: study of the deployment of new home service activities, implementation of a paid subscription to increase repeat purchases.

Management of the future loyalty program: migration plan, management rules, definition of offers, online & offline customer journeys, 360° customer marketing plan, KPIs, segmentation. Management of the launch of a multi-service mobile application: booking, restaurant ordering and click & collect, table payment and loyalty. Cross-functional coordination of internal and external teams on various aspects: legal, tools, data flow management between partners, data, UX/UI, Brand, marketing.

for average basket size and purchase frequency: Promotional offers, events, goodies. Construction of multichannel CRM activation plans (emailing, wallet, SMS) and management of their execution for B2B and B2C targets. Performance monitoring (+20% revenue YoY): analyses and reporting, studies conducted. Implementation, monitoring and evolution of tools. Management of a team of 8 people.