Freelancer profile translated to English.
Back to original languageAbout Elsa
MARKETING 360 | BRAND MANAGEMENT | INTERNATIONAL GO-TO-MARKET
I support brands (luxury, beauty, lifestyle, FMCG) in designing and deploying 360° marketing strategies, with an approach that is bothdemanding on imageand **oriented towards commercial performance**.
From strategy to execution, I ensure that every launch and activation becomes a **lever for visibility, engagement, and sell-out**, maintaining perfect consistency across all touchpoints.
What I can bring you:
- Definition and management ofeffective and actionable 360° marketing plans
- Design ofinternational go-to-market strategies
- Optimization of thecustomer experience(in-store & digital)
- Coordination ofagencies and partners(creative, media, PR, digital)
- Development ofe-retail & social mediavisibility
- Structuring and optimization ofmarketing processes
🌍International Experience:Europe, Africa, Middle East, Asia & Travel Retail
📍 2+ years in the United Arab Emirates in demanding and multicultural environments
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Paris (up to 10km), Rennes (up to 30km), Vannes (up to 30km)
Experience
- Groupe NuxeInternational Go-to-Market Product ManagerFASHION AND COSMETICSNovember 2024 - October 2025 (11 months)Boulogne-Billancourt, France- Adaptation of global marketing strategies to regional specificities- Development of local 360° marketing plans in coordination with sales teams- Construction of the APAC 3Y business plan (2026–2028)- Implementation of a consistent brand identity across all markets and distribution channels (pharmacy and selective)- Support for commercial strategy: merchandising, assortment, training, incentives- Management of forecasting processes with global, local, and supply chain teams- Validation and optimization of local A&P budgets in collaboration with regional managers- Collection and analysis of campaign performance (quantitative & qualitative feedback)
- HermèsOperational Marketing Project Manager MEIAFASHION AND COSMETICSOctober 2022 - October 2024 (2 years)Dubaï, United Arab Emirates- Implementation of 360° marketing plans: trade promotions, e-trade, CRM, media, PR (influencer & events), retailtainment, and training- Development of the customer experience from guidelines to execution: masterclasses, workshops, VIC events, and store openings- Expansion of e-commerce distribution, monitoring, and management of 14 platforms- Monitoring of CAPEX projects in coordination with the Store Design team, suppliers, distributors, and retailers- Intern management: trade promotions (displays, window displays, HOG) and visual merchandising (planograms)- Preparation of regional seminars (twice a year, physical and digital) with 90+ attendees
- HERMESMarketing Coordinator MEIAFASHION AND COSMETICSMarch 2022 - September 2022 (6 months)Dubai, United Arab EmiratesMERCHANDISING-Development of the perfume and makeup visual merchandising plan-Design of planograms for generic (IWD) and personalized spaces-Monitoring of 20+ CAPEX projects (new personalized spaces) from brief to opening, including an Hermès Perfume & Beauty store in Saudi ArabiaTRADE ANIMATIONS-Activation of the regional marketing plan (displays, window displays, HOG...)-Implementation of customer experiences in markets, from guidelines to execution-Organization of events for VIP/VIC clients (masterclasses, 1-to-1, workshops...)
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Education
- Creation & Branding, Retail & Customer ExperienceINSIDE LVMH2025Formation d'un mois proposée par LVMH sur l'organisation du groupe ainsi que les nouvelles tendances des consommateurs et du marché du luxe.
- MSc & Master in Marketing and Brand ManagementIAE Aix-Marseille2021Le Master en Marketing and Brand Management de l'IAE Aix-Marseille figure dans le top 3 national des meilleurs masters en France. De 2018 à 2021, j'ai eu l'occasion d'accumuler près de 2 ans d'expérience professionnelle sur des postes en Trade Marketing, Ventes, Merchandising, Marketing Produit et Marketing Opérationnel dans des entreprises reconnues telles que Heineken, Laboratoires Filorga et Hermès. Ma thèse portait sur le sujet suivant : "Le nouveau défi des marques et des retailers : Comment continuer d'attirer les clients en magasin face à la montée du e-commerce ?"