Freelancer profile translated to English.

Description

I support brands, institutions, and entrepreneurs in creating and rebranding unique brand identities.

My role: to give shape to ideas, clarify their positioning, and build a coherent, sensitive, and memorable visual universe.

From strategy to art direction, I design each project holistically: positioning, brand narrative, visual identity, and adaptations across all print and digital communication channels.

With over 15 years of experience in freelance, agency, and entrepreneurship, I combine strategic insight, aesthetic sense, and a concrete understanding of brand challenges.

My approach blends creative intuition, a big-picture vision, and attention to detail to give brands a unique, coherent, and lasting visual expression.

Discover my universe at elayabranding.com

📲 Express Brand Identity Audit

A concise format to review your positioning, visual universe, and existing materials, with clear strategic feedback, visual recommendations, and concrete improvement ideas.

A first meeting will help define the most suitable format for your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Remote only

Primarily works remotely

SERENIS Family Capital
Art Director & Brand Identity
BANKING AND INSURANCE
January 2024 - August 2024 (7 months)
Genève, Switzerland
Rebranding of the name and identity for a Geneva-based multi-family office, in a context of transition and repositioning.

My mission was to rethink the brand's foundations, from naming to visual identity, by building a sober, structured, and lasting language aligned with the organization's evolution.

I also oversaw the deployment of the new identity across all print and digital media, as well as the art direction for a photoshoot dedicated to the team and new spaces.

The result: an identity realigned with the family office's new positioning, more structured and assertive, strengthening continuity between generations and supporting the brand's development.
Art Direction Visual Identity photo shoot Web Design Brand Strategy
CrossFit GVA
Art Direction & Brand Communication
SPORTS
January 2018 - May 2026 (8 years and 4 months)
Genève, Switzerland
For several years, I supported CrossFit GVA in structuring and developing its brand image and communication.

My role was to bring a visual identity to life that was consistent with the gym's energy, values, and strong community dimension, through content creation, weekly newsletters, social media, communication materials, merchandising, and internal events.

This long-term collaboration allowed me to support a brand over time, maintain clear and engaging communication, and translate the energy of a place, a team, and a community into concrete and recognizable assets.
Art Direction Branding Event Management Communication Strategy Social Media
MOTHERSTORIES
Founder & Art Director
PRESS AND MEDIA
January 2017 - March 2026 (9 years and 2 months)
Genève, Switzerland
Creation and development of MotherStories, an editorial digital platform dedicated to motherhood in French-speaking Switzerland.

The project was born from the desire to gather, inform, and connect around motherhood, offering a sensitive, caring, and taboo-free perspective, designed to be accessible and engaging.

I conceived and developed MotherStories as a brand in its own right, from the initial concept to its deployment: visual identity, editorial and narrative universe, storytelling, art direction, digital content, social media, blog, events, partnerships, and collaborations.

This experience allowed me to build an established editorial brand, which became a reference platform in French-speaking Switzerland, with an engaged community and a complete ecosystem of content, events, and collaborations.
Art Direction Visual Identity Storytelling Content Creation Event Management