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Elsa GauffenicEG

Elsa Gauffenic

Press Attaché, Public Relations & Influencer Relations

€550/day
4 projects
Lyon, FR
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Elsa

Communications consultant, specializing in press relations and influencers, I help you build your notoriety in the media.

I work on writing (press releases, press kits, and branded content), events (creating a press/influencer presentation or event, organizing press trips or blog trips), influencer relations (defining strategy, writing influencer briefs, targeting, campaign monitoring, contract writing, content validation), setting up partnerships (e.g., seeking ambassadors), as well as more specific projects (e.g., award ceremonies, trade shows, etc.).

How I can support you:

✔️ I advise you on the best PR and e-PR strategy to implement
✔️ I build your media notoriety by connecting you with journalists and influencers in your sector
✔️ I implement the most appropriate press and influencer actions to guarantee quality coverage
✔️ I support you in your media growth

Optional:

✔️ I help you build your brand identity by participating in your brand content strategy
✔️ I support you in your digital strategy and manage your social networks
✔️ I advise you on your advertising space purchases (strategy, media planning).

My strengths:

✔️ Tailor-made approach: I adapt to your communication strategy and needs to meet them in the most personalized way possible
✔️ I put my experience at the service of your strategy, acting as your direct point of contact
✔️ I am flexible, responsive, and attentive to your needs throughout our collaboration.

I work for both agencies and advertisers.
I also have experience as a speaker in communication schools: ESP & ISCOM in Lyon.

Feel free to contact me, I will be happy to chat with you!
  • English

    Conversational

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Bjelin
    Media and Influencer Relations Campaign - Social Media
    ARCHITECTURE AND URBAN PLANNING
    May 2021 - Today (5 years and 1 month)
    PRESS & INFLUENCER RELATIONS
    - Strategic consulting
    - Writing and distribution of press kits and press releases
    - Organization of press coverage
    - Organization of one-on-one meetings
    - Organization of influencer partnerships
    - Monitoring press editorial calendars, targeted outreach

    SOCIAL MEDIA
    Creation and management of social media accounts for France on Linkedin, Facebook, and Instagram

    OTHER
    Media planning creation
    Press Relations influencerrelations Social Media Press Release Press Kit
  • Boncoeurs
    Responsible for PR & e-PR Campaign
    RETAIL (SMALL BUSINESS)
    August 2019 - Today (6 years and 10 months)
    - Annual update of the press kit
    - Writing and distribution of press releases
    - Organization of press events: press presentation at the Lyon showroom, press presentation at Le Bon Marché
    - Support at the Maison & Objet trade show
    - Organization of press coverage
    - Setting up influencer partnerships before Christmas
    - Outreach to targeted journalists and influencers
    - Organization of influencer partnerships in France and internationally
    press relations influencer relations communication partnerships influence
  • Parlons Literie
    Content Creation for Social Media
    HEALTH AND WELLNESS
    February 2023 - Today (3 years and 4 months)
    Management of Instagram and Facebook accounts for the Parlons Literie collective.
    - Audit and recommendations (based on competitive analysis)
    - Creation of an editorial line for each social network and definition of hashtags to use
    - Adaptation of the graphic charter for these social networks (templates and charter provided by Parlons Literie)
    - Setup of a publication calendar – content creation: sent at the end of each month for validation for the upcoming month.
    - Scheduling of publications and other content (stories, reels/short videos)
    - Organization of contests
    Social Media Community Management Digital Communication Brand Content Writing

Reviews

5.0

Out of 4 ratings

T

Thibaut

CMO - EveryPrint SL

Reviewed on 12/15/2025

Elsa was impeccable throughout the project and we are already seeing very positive results from the actions taken. Excellent communication and professionalism. A pleasure to work with Elsa.
M

Michel

OLISTIC & Co SAS

Reviewed on 7/7/2022

We have been working with Elsa for over 6 months now. Elsa has very solid experience, expertise, and network, and is remarkably efficient. The results of our press campaign have exceeded our expectations. And to top it all off, Elsa is very friendly and very positive. We recommend Elsa without reservation.

Recommendations

Florentine ColletteFC
FU
IC
+1
Florentine Collette and 3 other people have recommended Elsa

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Education

  • Master in Communication
    Université Lyon 3
    2012
  • Bachelor in Communication and Event Management Strategies
    CIEFA - Groupe IGS
    2011

Skill set

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