About Elsa
English
Conversational
French
Native or bilingual
Experience
- BjelinMedia and Influencer Relations Campaign - Social MediaARCHITECTURE AND URBAN PLANNINGMay 2021 - Today (5 years and 1 month)PRESS & INFLUENCER RELATIONS- Strategic consulting- Writing and distribution of press kits and press releases- Organization of press coverage- Organization of one-on-one meetings- Organization of influencer partnerships- Monitoring press editorial calendars, targeted outreachSOCIAL MEDIACreation and management of social media accounts for France on Linkedin, Facebook, and InstagramOTHERMedia planning creation
- BoncoeursResponsible for PR & e-PR CampaignRETAIL (SMALL BUSINESS)August 2019 - Today (6 years and 10 months)- Annual update of the press kit- Writing and distribution of press releases- Organization of press events: press presentation at the Lyon showroom, press presentation at Le Bon Marché- Support at the Maison & Objet trade show- Organization of press coverage- Setting up influencer partnerships before Christmas- Outreach to targeted journalists and influencers- Organization of influencer partnerships in France and internationally
- Parlons LiterieContent Creation for Social MediaHEALTH AND WELLNESSFebruary 2023 - Today (3 years and 4 months)Management of Instagram and Facebook accounts for the Parlons Literie collective.- Audit and recommendations (based on competitive analysis)- Creation of an editorial line for each social network and definition of hashtags to use- Adaptation of the graphic charter for these social networks (templates and charter provided by Parlons Literie)- Setup of a publication calendar – content creation: sent at the end of each month for validation for the upcoming month.- Scheduling of publications and other content (stories, reels/short videos)- Organization of contests
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Education
- Master in CommunicationUniversité Lyon 32012
- Bachelor in Communication and Event Management StrategiesCIEFA - Groupe IGS2011