Freelancer profile translated to English.

Description

My name is Elsa, I am 29 years old and I hold a Master's degree in visual communication, obtained at L'IDEM (in the very south of France).

After a first internship at TBWA/Corporate, I completed a second internship at SweetSpot, after which I was hired as an art director.

During my 5 years at Sweet Spot, my knowledge and responsibilities grew: I worked on numerous brands, shared my creative ideas, learned to execute them and to have them executed. I managed projects, worked in teams and passed on my knowledge to others.

Since June 2022, I have embarked on a new professional adventure: self-employment. Like any self-respecting art director, I am proficient in the Adobe suite.

The variety of projects I have worked on has allowed me to broaden my expertise: layout, branding and graphic design, advertising film, metro and bus shelter posters, social media content, etc. I am fast, responsive and attentive to my clients. I love challenges and always strive to step out of my comfort zone.

To learn a little more about me: I am a nature lover and a big Harry Potter fan, I use the words 'poche' and 'bourse' to refer to a bag, I am smiling and in a good mood 99% of the time, I try to be more and more responsible towards our dear planet and I am part of the international committee for the suppression of Comic Sans Ms.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 50km)

Andromée
Packaging and Art Director
FASHION AND COSMETICS
January 2024 - Today (2 years and 5 months)
Paris, France
Creation and design of the universe and packaging for Andromée, a new circular cosmetics brand.
The circle, a symbol of both femininity and cycle, is the common thread: a design intended to embody the circular economy and the brand's ecological commitment.
The packaging, photographed at Studio Zilizou, is enhanced in a natural, soft, and feminine universe. And to prevent creation from going in circles, I still support Andromée today in its evolution and development.
Packaging Designer Social Media Visual Identity Art Direction Print Graphic Design
Le Domaine La Colomine
Visual Identity
WINE AND SPIRITS
September 2023 - Today (2 years and 9 months)
Perpignan, France
Domaine La Colomine is a story of family and passion. Under the southern sun, my sister and brother-in-law grew their vines where horses once galloped. The land is writing a new chapter but has kept the same energy.
I imagined a logo and a graphic universe for them that reflects their image: lively, authentic, and refined. While my sister composes her grape blends like one composes a perfume, my brother-in-law cultivates the land with the rigor of a craftsman and the sensitivity of an artist — his paintings have adorned the labels I created. A project of the heart, to be enjoyed without moderation.
Packaging Logo Design Visual Identity Graphic Universe Social Media
Lamazuna
Packaging and Visual Identity
FASHION AND COSMETICS
January 2023 - January 2024 (1 year)
Paris, France
A French pioneer in solid cosmetics for over 15 years, Lamazuna needed a breath of fresh air to continue boosting its image.
I created a complete visual redesign of the brand, with a clear objective: to modernize its universe and appeal to new audiences without betraying its committed spirit.
The core of the project focused on redesigning the packaging, to which I infused a pop, vibrant, and resolutely colorful identity.
The idea? To reveal Lamazuna's sparkling and authentic personality, while imagining an agile graphic system that is easy to deploy across the entire range — because a brand that moves fast needs a universe that keeps pace.
Branding and Visual Identity Packaging Designer Logo Design