Freelancer profile translated to English.

Description

Looking for a Social Media Manager specialized in Instagram to boost your visibility, strengthen your brand image, and convert your audience into customers?

With 10 years of experience in communication**, digital marketing, and e-commerce, including a stint in an international luxury ready-to-wear group, and **9 years as an entrepreneur**, I also served as **Brand Content Managerfor a startup for 6 months, where I defined the content strategy and supervised the creation of publications to enhance brand awareness, engagement, and conversion.

I can assist you with Instagram from A to Z:

• Definition ofpositioningand key messages

• Development ofcontent strategiesaligned with your business objectives

• Creation of **engaging content**: posts, carousels, reels, captions

• Organization through aneditorial calendarand digital project management

• Optimization forbrand awareness**, **engagement**, and **conversion

• Performance monitoring and analysis

• Adherence to yourbrand imageand integration of an e-commerce and social selling approach

Types of missions:

• Instagram Audit

• Content Strategy & Editorial Calendar

• Content Creation (posts, reels, carousels, captions)

• Monthly Instagram Account Management

• Optimization of existing accounts

My goal:to create a clear, consistent, and high-performing Instagram presence tailored to your business objectives.

I also offer all-inclusive packages for Instagram: Audit, Strategy & Editorial Calendar, Full Management + Influencer Marketing, with clear deliverables and recommendations to boost visibility, engagement, and conversion.

Available for one-off projects or monthly retainers.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

HEY MAMA
Founder & Social Media / Brand Content Manager
FASHION AND COSMETICS
September 2019 - Today (6 years and 9 months)
Aix-en-Provence, France
Missions and responsibilities:

• Completecreationanddevelopmentof the brand, from strategy to operational execution.
•E-commercemanagement: configuration and optimization of Prestashop then Shopify, including platform migration.
• Productproductionand innovation: supervision of manufacturing, design of new and limited editions.
• Definition and implementation of **marketing & branding strategy**, with a focus on brand image, awareness, and conversion.
• Development andmanagement of Instagramand social media strategy (LinkedIn, TikTok - Pinterest but it's not a social network 😬): content creation, editorial planning, community management, engagement, and conversion.
• **Influencer Marketing**: identification and management of partnerships with influencers, implementation of collaborative campaigns to maximize visibility and sales.
• Management of **commercial actions**: promotions, personalized offers, marketing campaigns.
•Press relationsand development of media visibility.
•Organizationand participation in events and trade shows to promote the brand and reach the target audience.
• Monitoring of key **KPIs**: sales, traffic, engagement, conversion, and ROI of marketing campaigns.

Key results:

• Launch and development of a brand with an engaged community and influencer partners.
• Creation of a high-performing e-commerce site, optimized for conversion and scalable.
• Implementation of marketing and commercial strategies that increased visibility, engagement, and sales.
• Development of a strong brand image recognized in the press and on social media.
Influencer Marketing Digital Marketing Strategy E-commerce Social Media Creation and Development Instagram Marketing
Groupe Garella
E-COMMERCE AND COMMUNICATION
January 2016 - September 2018 (2 years and 8 months)
E-COMMERCE / WEB.
Project management:
- Management of the creation and redesign of e-commerce sites (selection of service providers, platforms, marketing modules for loyalty, e-merchandising, ERP connection...) - Annual turnover €1.5 billion / +22% in 2017
- Implementation of the annual commercial animation plan in conjunction with the retail department
- Management of web marketing actions (SEO, email marketing, social media...)
- Development of commercial partnerships (vente-privee.com, showroomprive.com, bazarchic.com) - Annual turnover €1 million. Recruitment and supervision of 3 people

COMMUNICATION AND MARKETING
- Production monitoring and selection of "gifts" for customer loyalty, packaging redesign
- Art direction for Print and Web photo shoots
- Press Relations, management of the annual media plan and budgets
- Creation of visual identity
Digital Project Management Business Development Strategy Social Media Creation and Development E-commerce Digital Marketing
Groupe Garella
COMMUNICATION OFFICER
January 2010 - January 2016 (6 years)
. Production of communication materials (Company profiles, invitations, catalogs, advertisements, POS displays...). Relations with press agencies
• · Relations with fashion institutions in the PACA region