Freelancer profile translated to English.
Back to original languageAbout Elsa
My background: 5 years of experience in Growth Hacking & Sales - in startups and consulting
HEC Paris - Entrepreneurs (+ Growth Acceleration Training)
I help you GET MORE CLIENTS by developing the following levers for you:
- Outbound Marketing: Set up and manage your cold emailing campaigns to generate leads
- Online Advertising (Adwords, Linkedin Ads, Facebook Ads): Schedule your campaigns and optimize them to generate qualified leads & conversions
- Content Strategy: Design a plan, manage creation and distribution (articles, white papers, newsletters...) on topics requested by your target audience that will drive them to your website and generate leads (SEO)
- BDD: I grow your customer database with targeted contacts for you
- Social Media: Optimize and manage your social networks to make them real acquisition tools
- Backlink (SEO): Generate backlinks to your site pages to optimize your ranking and generate qualified traffic
- PR: Write press releases and distribute them to media or influencers
- Events / Webinars / Trade Shows: Organize (or participate in) relevant events to build a strong community and generate qualified leads
- Automation: Implement the right tools/trackers to analyze your performance across the entire acquisition funnel to measure the ROI of each action
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- FreelanceGrowth HackingBANKING AND INSURANCESeptember 2019 - Today (6 years and 9 months)Paris, FranceMissions completed:1. C2RO (RetailTech, AI applied to the Retail sector): Lead generation, Outbound marketing & cold emailing, Trade shows, events, scraping, content creation2. Shine (Online bank for entrepreneurs & freelancers): Content creation & SEO3. Beev (Marketplace, Automotive, Electric cars): Strategy + Implementation -> Content creation, Adwords management, Linkedin, community building, partnerships, VTC & electric vehicle community hacks...4. StarofService (Marketplace, services): PR, Press Growth Hacking, Link building (SEO)5. Alfreed (Last-mile delivery): Definition of acquisition strategy + Implementation (Outbound, Adwords, Landing pages, Tech-Marketing...)
- LittlecornerHead of Growth & Business DevelopmentPRESS AND MEDIAJanuary 2017 - July 2019 (2 years and 6 months)Paris, FranceLittleCorner is a startup in the AdTech sector that has developed a network of DOOH screens and markets their space using unique technology that counts audiences in real-time.My role was to:- Manage the business development team (4 people) & growth team (2 people)- Define objectives and ensure the commercial pipeline was met- Forge strategic partnerships with major media agencies (Havas, OMD, Publicis...)- Forge strategic partnerships with programmatic leaders (Freewheel, Displayce...)- Represent the company at major B2B eventsResults:- 600% revenue growth in 2 years- Over 400 advertiser clients
- MantuBusiness Unit ManagerTELECOMMUNICATIONSSeptember 2013 - September 2015 (2 years)Paris, FranceAmaris is an IT and new technologies Consulting firm.My role was to:- Build my own Business Unit in a new business sector- Develop a business plan and ensure forecasts were met- Create "from scratch", develop, and retain a client portfolio (SFR, NRJ, Radio France...)- Financial reporting (P&L, budget, cash flow, profitability...)- Manage 12 consultantsResults:- €900K revenue generated- +8 new clients
Reviews
Ismail
Alfreed
Reviewed on 1/13/2020
Elsa was of incredible help. She mastered the business aspect and brought real added value that went beyond her technical expertise. She was highly involved and the result far exceeds the mission entrusted to her. I recommend her!
Toni
StarOfService
Reviewed on 1/6/2020
Excellent mission with Elsa, a very quick grasp of the subject, results obtained from the first weeks of work, we look forward to offering her new missions!!
Recommendations
SB
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Education
- MS EntrepreneursHEC Paris2016Immersion totale dans la réalité de l’entrepreneuriat. Apprentissage du savoir-être et savoir-faire au sein d’un écosystème riche et dynamique et acquisition des clés pour se lancer avec succès dans un projet entrepreneurial.
- MSc MarketingHEC Montréal2013