Elowenn Deullin

Design and development of the showcase website on WordPress: UX/UI architecture, responsive design, and SEO optimization. Creation of an immersive visual identity, inspired by Mediterranean gastronomy and the duo's know-how. Implementation of a complete digital marketing strategy (SEO, SMO, SMA, automated emailing to develop brand awareness and customer loyalty. Development of the communication plan and editorial content (social media calendar, editorial line, storytelling). Tools: WordPress, Google Analytics, Ahrefs, Canva Pro, Meta Business Suite.

Design and launch of an e-commerce site on Shopify, dedicated to selling artisanal products. Theme setup, product page creation, checkout process configuration, and payment methods. User experience (UX) optimization: smooth navigation, immersive visuals, and clear CTAs. Work on visual consistency and brand identity (style guide, photos, storytelling).

Design of a mini-showcase website via Canva to highlight the menu, offerings, and ambiance of the establishment. Creation of a visual identity consistent with social media and existing print materials. Content structuring and information hierarchy (simple and intuitive UX). Implementation of a redirection link to social media and contact forms.