Freelancer profile translated to English.
Back to original languageAbout Eloise
Hello everyone! 👋
I have been working in the digital ecosystem for 10 years, accumulating experience in programmatic media buying consulting for 2 years at Tradelab (Jellyfish) and then a 7-year adventure at AB Tasty as a CRO consultant and Team Leader on strategic accounts, then as an external consultant.
Convinced by the power of data and experimentation 🧪, I have notably supported major players in e-commerce (Carrefour, La Redoute), transport & leisure (SNCF.Connect, TUI, Europcar), and insurance (Macif) in their experimentation and personalization strategy, and in structuring their CRO teams. 🚀
As part of my missions, I can support you on these different projects:
- Analysis of user journeys to identify pain points and priority optimization areas (using analytics tools like Google Analytics 4, Piano, as well as qualitative data (Contentsquare, Air360, Clarity, Mouseflow)). 📐
- Creation of roadmaps for experimentation and personalization, as well as their prioritization using the PIE model. 🚃
- Analysis of your A/B tests, validation of conclusions, and definition of next iteration steps 🙌
- Conducting thematic workshops to transmit key brainstorming techniques and co-construct a roadmap or define processes to be carried out with your teams.👩🏫
- Audit of your CRO organization and proposal of a tailor-made system to increase program efficiency.
Do not hesitate to contact me for all your projects!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- MARENGO DIGITAL - DCLICXConversion Rate Optimization Consultant FreelanceCONSULTING AND AUDITSAugust 2023 - Today (3 years)FranceD.CLICX is the collective that transforms journeys into performance.We bring together the best independent, agile, and results-oriented experts to design, test, and deploy optimization and personalization strategies that truly create value.Our mission: to make every interaction a lever for conversion and loyalty.Specifically, we focus on:• In-depth analysis of user journeys and behaviors to decipher real expectations and align them with your business objectives.• Designing test hypotheses and personalization scenarios to maximize conversion, engagement, and retention across all channels.• Technical integration and deployment of experiments to move from idea to measurable impact.• Structuring your experimentation processes and implementing the right tools to establish solid and scalable foundations.• Performance monitoring through actionable dashboards designed for decision-making.• Continuous optimization of your digital platforms, with strategic redesign of journeys to offer an ever more fluid and effective experience.• Upskilling your teams through practical training in CRO tools and methodologies.
- AB TastyCustomer Success Team Leader - Industry managerE-COMMERCEOctober 2021 - September 2023 (1 year and 11 months)Paris, FranceManaging a team of Customer Success Managers to grow a +8M€ strategic account portfolio in various industries (Travel, Entertainment, Pureplayers, Banking, Insurance etc). Main missions:- Customer satisfaction and ROI demonstration: ensure CSMs deliver best in class service, support and expertise across their allocated portfolio of clients.- Product adoption: facilitate a culture of best practice through skills improvement and proactive sharing of CRO knowledge internally and for our client portfolio.- Team performance: recruitment, development and performance management
- Conduct weekly individual follow-ups, regular team meetings and quarterly individual reviews
- Report to the Client Director and align with other CSM Team Leaders on processes at global level
- Managing a direct portfolio of top FR clients. - AB TASTYTEAM LEADER CSM - STRATEGIC ACCOUNTSSOFTWARE PUBLISHINGMarch 2021 - August 2023 (2 years and 5 months)Paris, France• Manage a team of 4 CSMs & 2 KAMs responsible for €9M ARR• Create skill development action plans to project our clients and limit churn• Participate in contract renewal strategies with Key Account Manager teams and identify upsell opportunitiesKEY RESULTS: Lowest churn rate among WW CSM teams + 10% upsell
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 (M2), Marketing & Strategy - Distribution & Customer Relations TrackUniversité Paris Dauphine2017Master 2 (M2), Marketing & Stratégie - Parcours Distribution & Relation Client
- Master's degree, Marketing & StrategyUniversité Paris Dauphine2015Master's degree, Marketing & Strategy
Certifications
- AB Tasty - Expert CertificationAB Tasty2023
- Content Square - Partner Fundamentals CertificationContent Square2023