Freelancer profile translated to English.
Back to original languageAbout Eloïse
🌞 Your brand partner: I build a powerful and sunny brand with you.
I support bold and creative individuals in building or redefining their brand.
My goal? To clarify your positioning, affirm your uniqueness, and help you gain consistency in all your communications so that your brand becomes memorable, desirable, and radiant.
What I do for you
📌 Brand Audit
I identify optimization levers for your strategy, brand image, and communication.
📌 Strategic Consulting (à la carte)
Do you have a friction point on a specific topic? We'll solve it together!
We can also build your complete brand strategy in a few collaborative sessions.
📌 Brand Universe
Create or harmonize your visual universe: mood boards, palettes, typographies, material & architectural inspirations, social media kit.
I create your complete compass to guide all your creations.
📌 Turnkey Complete Brand Strategy (including brand universe)
You'll leave with your brand bible, a structuring document that guides you in all your decisions and communications.
My approach, both strategic and sensitive:
- A structured framework, clear and actionable deliverables
- A deep understanding of your universe, a refined and cultivated aesthetic eye
- Human and benevolent support, in cooperation. We are part of the same team, focused on achieving your goals!
💛 I primarily support:
- brands inspired by the sun, colors, materials, Mediterranean culture
- those that carry meaning, beauty, and goodness
- Sectors: Beauty, Fashion, Lifestyle
Other possible missions: product development, market research, communication strategy, art direction
Let's talk about your project and make your brand shine! 🌞
Eloïse
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SHISEIDO EMEAMarketing Product Manager - Issey Miyake ParfumsFASHION AND COSMETICSMay 2022 - October 2024 (2 years and 5 months)Paris, France
Complete management of the launch of a new men's fragrance franchise (Le Sel d'Issey), from conception to commercialization, with a strategic, creative, and operational approach.
Key missions:- Development of the franchise and fragrance identity : concept, definition of the launch DNA, development of the graphic universe, 360° communication (campaign visuals, e-retail, digital content), promotional tools
- Coordination of product and packaging innovation : technical monitoring of a new bottle design, eco-design challenges, and collaboration with formulation teams and the fragrance house
- Definition of the 3-year offer and marketing plan : competitive analysis, trend monitoring, and strategic recommendations
- Operational implementation and coordination with internal teams and external service providers
Skills used:- Expertise in storytelling, brand strategy, and brand experience
- Creation and deployment of a brand universe and consistent, impactful communication
- Ability to manage a complex project from A to Z within deadlines and budgets
- Skill incoordinating multidisciplinary and international teams
- SGK BRANDIMAGEBranding/Packaging/Design Project ManagerLUXURY GOODSAugust 2021 - April 2022 (8 months)Paris, France
Management of branding, packaging, and design projects for prestigious clients: Champagne Lallier and Air France.
Complete project management, from needs definition to deliverable handover.- Scoping and client monitoring:brief taking, needs definition, presentations, daily budget management, timelines, and invoicing follow-up
- Writing creative briefs for design and packaging teams
- Project management : coordination of creative teams, production schedule monitoring, deliverable quality control
- Ensuring consistency and quality : adherence to briefs, deadlines, and budgets, while guaranteeing the impact and relevance of deliverables
- SHISEIDO EMEAMarketing Product Manager - Issey Miyake ParfumsFASHION AND COSMETICSJanuary 2020 - January 2021 (1 year)Paris, France
Management of marketing and branding projects for Issey Miyake fragrances, from conception to market launch, in coordination with internal teams and external partners.
Major projects:- Fragrance launches for the Middle East : Nuit d’Issey Polaris and Nuit d'Issey Bois Arctic
- Cush Cush:fragrance gesture in pocket format
- Promotional activations : Chinese New Year, Valentine's Day, Mother's/Father's Day, Christmas
Key missions:- Creative concept development : brief creation and project monitoring with agencies, in line with brand strategy and DNA
- 360° project management : coordination with R&D, marketing teams, agencies, and suppliers for all franchises (institutional and regional) and commercial animations
- Operational and quality monitoring : management of the production of all project elements (olfactory, packaging, visuals, films, digital content, retail scenography, point-of-sale tools) within deadlines and budgets
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Education
- Specialized Master in Fashion and Luxury ManagementInstitut Français de la Mode2019Marketing stratégique et connaissances en développement produit dans le secteur luxe : vêtements et textiles, parfums et cosmétiques, joaillerie et horlogerie, art de vivre
- State Diploma in ArchitectureEcole Nationale Supérieure d'Architecture Paris-Val de Seine2018- Développement de projets : analyse, concept créatif, mise au point technique - Culture esthétique : Histoire de l’Art, Arts plastiques, Scénographie