Freelancer profile translated to English.

Description

Are you the CEO or leader of an ambitious startup or SME and want marketing that truly delivers?

I help youstructure, manage, and accelerate your marketingas a real growth lever – not just a support function.

As a CMO for several years intech, B2B, SaaS, industry, and innovationenvironments, I step in where the objectives are clear:

Gain **clarity in positioning**,
Generate **qualified leads**,
Align **marketing, product, and sales**,
And prepare for **scaling**.

Specifically, I offer:

A **clear strategic vision**, focused on impact and ROI,

*Pragmatic execution(no slides for the sake of slides),

The ability toengage teams(even the most technical ones 😉),
And a genuine **culture of testing, data, and continuous improvement**.

Types of projects & deliverables I manage

Definition or redesign ofoverall marketing strategy
Brand positioning &brand platform
B2B Go-to-market (offers, messages, targets, channels)
Structuringlead generation(inbound, LinkedIn, content, landing pages)
Creation and management ofmarketing roadmaps
Management and structuring of marketing teams (internal or freelance)
Support for leaders as apart-time CMO / interim CMO

What sets me apart

I speak the language of **business, product, and the field**.
I grew up incomplex, technical, and regulatedenvironments.
I know how to transform an ambitious vision into a **concrete and measurable action plan**.
And I deeply believe in marketing that is **useful, credible, and human**.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 10km), Paris (up to 10km)

CAD.42 Services
Marketing Director
TECH
September 2024 - Today (1 year and 9 months)
Rueil-Malmaison, France
CAD.42 develops AI and IoT solutions for safety, productivity, and the environment in construction sites and industrial facilities.

My role: position CAD.42 as the sector's tech benchmark, support commercial growth, and orchestrate the overall marketing strategy.

My key missions:
🔹 Definition and deployment of the marketing and digital strategy.
🔹 Qualified lead generation and support for the sales cycle.
🔹 Developing CAD.42's brand awareness through branding, press relations, and social media.
🔹 Highlighting our AI and IoT solutions through impactful content (white papers, webinars, customer testimonials…).
🔹 Organizing and participating in major construction industry events (BATIMAT, BIM WORLD, BAUMA...).
🔹 Collaborating with major industry players like Spie Batignolles, Vinci, Eiffage, and Loxam.

Vision: To make data a transformation lever for safer, smarter, and more efficient construction sites and industrial facilities.
Social Media Inbound Marketing Branding & Identity Web Marketing Strategy SEA
Honoré Gaming
Marketing Manager
SOFTWARE PUBLISHING
January 2021 - March 2024 (3 years and 2 months)
Paris, France
Software editor specializing in regulated gambling (sports betting, horse racing, casino, lottery) in emerging markets.

My role is to support clients in managing their marketing.

Creation of a marketing department and implementation of marketing strategies

Branding:
• Brand identity creation - Graphic charter creation - Visual template setup
• Shopfront design
• Promotional video creation - Visual automation

Communication:
• Blog construction and management
• Social media creation and management - Editorial calendar management (blog, social media)
• Community development on social media (Facebook, Instagram)
• Management and content writing for social media (Facebook, Instagram)

Acquisition:
• Development and implementation of acquisition strategy (SEO - SEA - SMO) Optimization and monitoring of campaign execution
• Data analysis: KPI tracking
• Marketing campaign performance - Google Ads, Google Analytics, Facebook Business Manager
• Product performance
• Customer typology (average bet, number of bets, customer value, number of active days, ...)

Product:
• Support for technical teams in integrating marketing tools

Cross-functional:
• Team management
• Vendor management
• Team management
SEA Social Media Web Analytics SEO Audit Google Analytics
Justifit
Traffic Manager
CONSULTING AND AUDITS
September 2020 - November 2020 (2 months)
Paris, France
Develop and implement an acquisition strategy:
- SEA: Management and optimization of B2B and B2C paid acquisition campaigns
- SEO: Natural referencing optimization
Data analysis (DataStudio, Google Sheet, Excel)
CRM and nurturing:
- Creation of segments for email campaigns (ZOHO)
- Definition and implementation of marketing automation scenarios (ZOHO, Wordpress)
- Lead qualification
SEA SEO CRM