Freelancer profile translated to English.

Description

Are you developing a product for the African diaspora or for a market in French-speaking Africa and want to offer a smooth and engaging user experience?

You've come to the right place.

15+ companies supported in UX & Product Management
UX Optimization & Automation to maximize conversion and customer retention
Launch of strategic features with a measurable business impact
Expertise in African & diaspora markets: fintechs, startups and digital services

The problem?

Too many companies launch their products without adapting the user experience to the specificities of the African market and the diaspora.

My approach?

I think like an entrepreneur.

I optimize UX and product strategy to maximize conversion and retention, applying methods adapted to user behavior in Africa and among the diaspora.

The missions I carry out most often:

Complete UX audit (analysis of journeys, user tests, optimization plan)
Product strategy and launch of strategic features
Redesign of onboarding and optimization of the conversion funnel
Automation & customer engagement (push notifications, CRM, WhatsApp scenarios)
User experience for fintechs and digital services in Africa & diaspora

Operation

First written exchange: 5 questions to understand your needs
Discovery call (30 min): Diagnosis + clear proposal
Launch of the mission: From €3000

Recent collaborations:

MStudio
Push Côte d'Ivoire: + 500 accounts activated in 1 week
Danapay: improvement of customer service and automation of processes
Digital Valley: Training of 50 Product Managers

Need a UX audit or support on the launch of strategic features?

Contact me to discuss it!

(I am very responsive)

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Mstudio
Head of Product & Design
November 2024 - Today (1 year and 7 months)
Abidjan, Côte d'Ivoire
✅ Structure the Design team & its processes to effectively support +10 startups simultaneously.
✅ Improve the UX of the studio's startups so that they offer real value to their users.
✅ Provide Product Management methods to founders so that they make the right product decisions.
Digital Valley
Product Management Trainer
September 2024 - December 2024 (3 months)
Cotonou, LI, Benin
Challenge: Train 50 employees & students on Product Management basics.

https://bit.ly/formationproduct
PUSH Côte d'Ivoire
Growth + Automation
July 2024 - November 2024 (4 months)
Abidjan, Côte d'Ivoire
My mission: Increase the number of active accounts via Push notifications:
✅ +500 accounts activated in 1 week

https://bit.ly/pushbilan