Elodie W.

Freelance Art Director & Graphic Designer based in Paris, I support brands, institutions, and agencies in creating unique, coherent, and lasting visual identities and universes.

I work on projects involving strategic thinking, branding, visual identity, 360° print & digital campaigns, editorial design, social media, and photography, from strategic conception to production.

Inspired by craftsmanship, know-how, visual culture, and meaningful narratives, I design sensitive and timeless universes for players in the lifestyle, wine & spirits, gastronomy, culture, beauty, and fashion sectors.

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• Art direction (shoots, print & digital campaigns, branding & identity, video, publishing…)

• Mood boards & iconographic research

• Mock-ups, craft, AI

• Branding (visual identity, brand image, brand book, guidelines…)

• Editorial design (art books, photography books, press kits, magazines…)

• Photography & retouching

• Video editing & motion design

• Content & Social Media Strategy (strategy, feed, newsletters, story animation…)

Consulting agency in communication dedicated to luxury brands in the beauty, fashion, watchmaking, jewelry, wine & spirits, and lifestyle sectors. Since 1992, OMEDIA has been supporting prestigious houses in their brand and image strategy, advertising campaigns, digital and social media campaigns, influencer strategy, brand content, and product launches...

Assignments:

• Conception and art direction of brand photoshoots for print & digital campaigns

• Mood boards & storyboards for photoshoots

• Photo & video production

• Branding, Visual Identities, Brand Platforms, Brand Books, Brand Guidelines...

• Conception and creation of exceptional publications

• Digital strategy, Social Media, Copywriting, Storytelling

Clients: Bollinger, Billecart-Salmon, Moët-Chandon, Royal Salute, Armani Beauty, Helena Rubinstein, Guerlain, Kerastase, L’Oréal Professionnel, Yves Saint Laurent, Chaumet, Van Clef & Arpels, Tag Heuer...

Digital communication and web marketing agency specializing in various fields: Community Management, Social Media, Art Direction, Brand Content, Web Marketing, Influencer Relations, Storytelling, and Content Creation.

Assignments:

• Conception and animation of brand social media content: stories, feed, newsletters...

• Mood boards and art direction for social media photoshoots

• Creation of video content for brand social media

• Web design

Clients: Billecart-Salmon, Anne Semonin, Rochas, Nathalie Blanc, Collections Nature…