Freelancer profile translated to English.

Description

Passionate about web marketing and with multidisciplinary expertise, I have been supporting companies in their digital growth for over 20 years. As an E-commerce Manager for an advertiser for 10 years, I led high-performing strategies that multiplied revenue by 8. My experience in agencies and as a freelancer has given me a global and agile vision of multichannel marketing, combining acquisition, conversion, and loyalty. Always seeking new trends and technologies, I continuously train myself to integrate the best market practices to maximize performance.

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Mulhouse (up to 50km), Colmar (up to 50km), Strasbourg (up to 20km), Belfort (up to 20km), Bâle (up to 50km)

LINGERIE SIPP
Marketing / Communication / Digital Manager
FASHION AND COSMETICS
September 2015 - May 2025 (9 years and 8 months)
Colmar, France
- Definition of the commercial planning and strategy.
- Graphic design, UX / UI Design.
- Mediabuying: Google Ads and Meta Ads campaigns.
- SEO Optimization: technical, on-page, and content writing.
- Social media management.
- Management of service providers, agencies, suppliers, influencers.
- Implementation of newsletters and SMS campaigns.
- Management of Marketplaces & Merchant Center feeds.
- KPI monitoring and results analysis.
TERTIO
Promotion, Events, and Communication Officer
PRESS AND MEDIA
September 2014 - August 2015 (11 months)
Mulhouse, France
Promotion of RTL2 Mulhouse, Cerise FM, Dreyeckland radios

- Implementation of the annual communication plan per brand aimed at acquiring and retaining listeners,
- Participation in the animation of on-air promotion, including organizing contests and supervising their proper execution,
- Development of Public Relations (organization of client/partner evenings, etc.),
- Competitive intelligence,
- Web and social media communication.
Agence RAINBOW
UX - UI Designer
DIGITAL AND IT
August 2013 - September 2014 (1 year and 1 month)
Mulhouse, France
Creation of graphic mockups for the creation or redesign of websites and mobile applications.