Freelancer profile translated to English.
Back to original languageAbout Elodie
Young Marketer who was not afraid of anything at the beginning, 10 years and many encounters later, I like to think of myself as perfectionist and involved in everything I undertake. Is that perhaps experience and advice!
French
Native or bilingual
English
Fluent
Can work on-site
Toulouse (up to 50km)
Experience
- Madame Pénélope.Co-founderFASHION AND COSMETICSJanuary 2022 - Today (4 years and 7 months)Madame Pénélope is a French and ethical brand specializing in ready-to-wear bodysuits for women. 🤍👯♀️These bodysuits can be worn in all circumstances: from homewear, to your work outfit, not forgetting your most beautiful evening wear! ️✨The Madame Pénélope revolution: the bodysuits close with a magnetic strip.🇫🇷French and European manufacturing, OEKO-TEX certified fabrics and magnets.Brand distributed on our own e-shop and in ephemeral pop-up stores.
- BMW MINI EquationMarketing and Communication Project ManagerAUTOMOBILEFebruary 2018 - October 2021 (3 years and 8 months)Toulouse, FrancePartnership and Events:Extend the notoriety of dealerships through partnerships and events in various sectors.Proactive in proposing external event operations.Organization and management of events: product launches, business dinners...Digital and Social Media:Creation, optimization, and updating of dealership websites.Proposal and development of digital campaigns: Google Ads, SEO, SEA, Sponsored Social Media.Community Management: management of social networks (Facebook, Instagram, LinkedIn, Youtube) and e-reputation (Fidcar and Google My Business).Analysis of statistics to implement areas for improvement.Creation of video content: Tutorials, Interviews with clients and collaborators, Corporate...-CRM and Quality:Daily management and analysis of the Sales Force CRM.Training of sales teams. Optimization and creation of internal processes and customer experience in dealerships.Monthly internal audits.-Communication:Implementation of direct marketing campaigns.Internal Communication: monthly newsletter.Creation of radio advertising spots.Monitoring of the annual budget and communication plan.Constant collaboration with all departments: setting qualitative and quantitative objectives for marketing operations and analyzing ROI.
- Groupe Tressol-ChabrierOperational Marketing Manager for Foreign BrandsAUTOMOBILEJune 2016 - January 2018 (1 year and 7 months)Responsible for the marketing strategy of Volkswagen Group dealerships (Audi, Volkswagen, Seat, and Skoda) and Volvo, in collaboration with the Group Marketing Department:Creation and monitoring of media and non-media campaigns.Organization of dealership events and management of partnerships.Management of the communication budget and implementation of annual media plans.Management and analysis of the Icar CRM: leads, database extraction based on targeting.Organization of monthly meetings with various department heads to implement marketing actions and analyze the ROI of marketing operations.Various group marketing actions: social media, processes, ISO 9001 audit.
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Education
- Master's Degree in Services Marketing, MarketingIAE Toulouse, School of Management of the University Toulouse 1 Capitole2015Master Marketing des Services, Marketing
- Bachelor's Degree in Economic and Social AdministrationUniversity Toulouse 1 Capitole2012Licence Administration Economique et Sociale