Freelancer profile translated to English.
Back to original languageAbout Elodie
Lively, fashion & digital addict with over four years of agency experience (Ykone Paris, Fred & Farid Luxe), I specialize in three areas:
Digital communication:
- Social media strategies
- Social media editorial and graphic charters
- Editorial planning
- Community Management
- Social media reporting
Content marketing:
- Web writing (in-depth articles, social media posts, SEO content, web page redesign)
- Visual identity and creation of visual content (in partnership with a senior Art Director as needed)
Trend reporting:
- Fashion, beauty, design, luxury, digital trend research
- Writing digital insights and trend reviews
Accustomed to the processes of large groups (L'Oréal, LVMH, PUIG, COTY), I apply my expertise in my preferred sectors: fashion, beauty, and luxury.
Curious, passionate, rigorous, and proactive, I dedicate my energy to my clients, with whom I am committed to building valuable relationships over the years...
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FRED & FARIDSocial Media CreativeLUXURY GOODSJanuary 2017 - Today (9 years and 5 months)Paris, FranceDevelopment of innovative and high-performing social media strategies and campaigns for the luxury division of Fred & Farid (Armani Beauty, 7 for All Mankind, Audemars Piguet, Rémy Martin, Guerlain, Nina Ricci Parfums, Etam, La Redoute).SOCIAL MEDIA STRATEGIES(La Redoute, Etam, 7 For All Mankind, Guerlain, Nina Ricci)SOCIAL MEDIA COPYWRITING(La Redoute, Etam, Audemars Piguet, Rémy Martin, Nina Ricci)COMMUNITY MANAGEMENT(La Redoute, Etam)CASTING AND INFLUENCER CAMPAIGNS(Etam, La Redoute, Nina Ricci, 7 for All Mankind)SOCIAL MEDIA CONTENT CREATION(Armani Beauty, La Redoute, Etam)
- DailyshopwindowDigital trend editorFASHION AND COSMETICSJune 2014 - Today (12 years)Paris, FranceTrend research and writing of fashion, design, and lifestyle articles for the online magazine dailyshopedito.com2 articles per week.
- YkoneDigital copywriterLUXURY GOODSJune 2013 - December 2016 (3 years and 6 months)Paris, FranceProduction of digital studies and trend research(fashion, luxury, cosmetics, and digital)Art Direction(graphic charters, editorial charters, brand visual content)Social Media Strategy(Nyx Cosmetics, L’Oréal Paris, Maybelline France,...)Community management and management of brands' digital presence(Paule Ka, Kérastase, Maybelline France, YSL,Heschung, Caroll, Essie, L’Oréal Beauty For All)Creation of web editorial content(newsletters, articles, other web content)
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Education
- Bachelor's degree in Fashion Design; Women's Ready-to-Wear (Honors)ESMOD INTERNATIONAL FASHION UNIVERSITY GROUP2013
- Bachelor's degree in Modern Literature, minor in History (Honors)UNIVERSITY JEAN MOULIN LYON 32010