Elodie T.

Convinced that collective intelligence is the engine of creativity and change, I involve employees/users/partners, from reflection to implementation (via design thinking, lean start-up and agility tools).

I have been working for + 10 years in companies and/or sectors with strong growth (Publicis, leboncoin, Capgemini) in order to develop fluid but above all useful user experiences via the co-creation of products, offers and business models.

🚀MY MISSION

Place the evolution of lifestyles, the DNA of brands and collaboration at the center of reflections to define the place of an organization in society.

Based on the collection of your ambitions, I can:

💡DESIGN & IMPROVE YOUR PRODUCTS/OFFERS

✔Understand the expectations of your users and identify the problem to be solved: interviews, analysis of uses, needs and pain points, segmentation, personas, value chain

✔Generate ideas and iterate: ideation workshops, design and prototype testing

✔Develop your product strategy: analysis of behaviors and market benchmark, search for opportunities, scenario study, product market fit

✔Design and adapt your journeys: MVP, uses cases, identification and measurement of impacts (legal, data, sales…), specifications, beta-tests, AB tests, launch plans

✔Manage your projects: prioritization, backlog, roadmap, coordination of teams (technical, creative…), monitoring of uses and performance

💡CO-BUILD YOUR POSITIONING

✔Study your market: trends, benchmark

✔Identify your growth levers: study of opportunities and feasibility, addressable targets, value proposition, target vision, lean canvas

✔Define the action plan: prioritization of initiatives, governance, go-to-market strategy, ROI measurement

✔Improve the efficiency of an activity: audit process/profitability/expertise, areas of optimization and transformation

♻️Preferred sector: Positive Economy