Name: Digital Project Manager
Price: 700 EUR
Availability: InStock

Freelancer profile translated to English.

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Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

Lafuma Mobilier
Digital Project Manager
E-COMMERCE
May 2023 - Today (3 years and 3 months)
Cross-functional management & coordination:
End-to-end project management: Strategic scoping, tenders, planning, budget, and multi-project coordination (12 international e-commerce sites) within a multi-agency ecosystem.
Cross-functional leadership: Hub for stakeholders (commerce, marketing, graphic design, management) and creative agencies.
E-commerce platform redesign: Management and leadership of the multilingual website redesign in 8 months (Adobe Commerce Cloud and Shopify).
Agile methodology: Structuring production processes and facilitating rituals (Sprint Planning, Daily) to streamline creative delivery.
Roadmap arbitration: Defining and prioritizing backlog features in collaboration with stakeholders to ensure the coherence of the final product.
Conversion design and optimization:
Journey analysis: Conducting user testing to validate UX choices and identify continuous optimization opportunities.
Watch & Innovate: Translating market trends into innovative proposals aligned with the brand's image and objectives.
Performance & quality management:
Overall performance optimization: Maximizing profitability through detailed analysis of conversion funnels and a multi-lever acquisition strategy (ROI-focused).
Lafuma Mobilier
Webdesigner
E-COMMERCE
April 2019 - April 2023 (4 years)
Management of 10 e-commerce sites on Shopify and Magento
Development and deployment of the e-commerce commercial plan: implementation of commercial operations, launch of new collections, monitoring of seasonal events...
Operational management: Product catalog administration, e-merchandising optimization, payment solutions, shipping rules, and stock level management.
Acquisition & Data: management of SEO, SEA, and Social Ads campaigns.
Performance tracking via GA4: analysis of the purchase funnel, monitoring of revenue, traffic, and conversion rate.
Loyalty & Content
CRM Strategy: platform management, customer segmentation, and marketing automation to optimize LTV.
Content Strategy: Creating value across the entire conversion funnel (blog, social media, landing pages) and editorial animation focused on brand storytelling and conversion.
Radio Espace
Communication and Event Management Assistant Project Manager
PRESS AND MEDIA
January 2018 - March 2019 (1 year and 2 months)
Lyon, France
Media Strategy: Development of communication plans for Lyon-based and national brands (Lou Rugby, Foire de Lyon, Galeries Lafayette).
Community Management: Management of brand image on professional and general social networks.

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Master II Digital Marketing & E-Business
Inseec
2020
Création de site et design de l'expérience utilisateur, Web Analytics et Traffic Management, Communication digitale, SEO, SEA, Marketing Engineering, Social Media Strategy, Management de e-projet
Bachelor - Marketing & Communication
ISEG MCS and UCI
2018
Double diplôme français / américain

Digital Project Manager

Élodie Theyssier

Digital Project Manager

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