Freelancer profile translated to English.
Back to original languageAbout Elodie
SEO & Content Marketing Expert| +12 years of experience in Web Marketing
With 10 years of experience at **a web marketing agency in London**, I help B2B and B2C companies develop their online visibility through high-performing SEO and content marketing strategies.
🔍 SEO & Ranking Strategies
✔️ Development and management of SEO strategies to boost organic traffic
✔️ Research and analysis of relevant keywords
✔️ Optimization, creation, and localization of metadata
✔️ Visibility audits and competitive analysis
✔️ Implementation of effective link-building campaigns
✔️ Coordination and monitoring of technical audits
📝 Content Marketing & Multilingual Strategies
✔️ Definition of content strategies aligned with business objectives
✔️ Analysis of content gaps and existing audits
✔️ Creation of SEO-optimized editorial calendars
✔️ Writing, optimization, and localization of engaging content
Rigorous and results-oriented**, I enjoy supporting companies in optimizing their online presence and implementing **effective digital strategies.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- OPWMWeb marketing consultantJanuary 2022 - Today (4 years and 5 months)
- UX/SEO Audit: Global performance, traffic, positioning, and UX audit. Acquisition Strategy Consulting
- ADAPT WORLDWIDESEO & Content DirectorJanuary 2018 - January 2022 (4 years)London, England, United KingdomOver 150 clients supported, particularly in the following sectors: Fashion, retail, ride-sharing, accommodation, beauty, restaurants, transport, B2B tech, logistics, electric vehicles, travel, B2B software, real estate.Multilingual SEO B2B - B2C: Deployment of performance-driven campaigns and strategic support.
- Keyword research and localization + SEO tag optimization/creation.
- Visibility analysis + Competitive benchmarking
- Optimization monitoring: Tracking target keyword positions.
- Coordination of technical audits in collaboration with the technical team
- Content strategies: Content gap audit and analysis + creation of editorial calendars
- Client Relations: Managing expectations and projects
- Direct Communication: Project tracker, Trello, Asana, Slack. Monthly performance reporting
- Team Leadership: Mentoring and developing team members (teams ranging from 3 to 14 people)
- Recruitment, onboarding, and contract termination management
- Strengthening expertise through training. Budget monitoring for the department
- TRAFFIC OPTIMISERSEO & Content Manager / Senior SEO ManagerJanuary 2013 - January 2018 (5 years)London, England, United KingdomMultilingual SEO: Implementation of SEM, ASO strategies. Responsible for the French market: Creative link building. Community Manager: Twitter & Facebook
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Education
- Master in International Business Management & EntrepreneurshipKingston Uni2013
- Bachelor's degree in Marketing and Human ResourcesKeele Uni2011