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Elodie SingermainES

Elodie Singermain

Marketing Consultant | Digital Marketing

€550/day
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elodie

đź’ˇAre you a B2C company in the fashion, lingerie, or decoration sectors? Would you like to increase your online visibility and grow your revenue.
How to achieve this without supportâť“
Challenge accepted!🤝

👩‍💻I am a Digital Marketing and Strategy Consultant. With 14 years of experience in France and New York within large retail companies and startups, for which I have led and coordinated innovative and ROI-driven projects thanks to my 360° vision.

My references: Rozoé, Rouge Gorge Lingerie, Babesta, Carlin International, Camaïeu, Babymoov, Cora, Jennyfer
Today, I support VSEs/SMEs in structuring their brand image and defining the priority levers of Inbound Marketing to achieve their growth objectives.📊

MY EXPERTISE:

MARKETING: Building your brand platform, competitive benchmarking, defining your buyer personas.

DIGITAL MARKETING: Audit and development of a digital strategy adapted to your budget and resources. Project management, reporting, and analysis of your KPIs.

• SEO: Complete audit of your site, determine the semantic cocoon adapted to your company. Site structure and page structure. Link building to increase your site's popularity with search engines.

• SOCIAL MEDIA: Creation and editing of an editorial calendar for your community to increase your engagement rate. Scriptwriting and video editing. Influencer marketing recommendations and briefs to influencers.

• SEA/SOCIAL ADS: Creation and management of paid advertising campaigns targeting a quality audience.

• EMAIL MARKETING: Convert your prospects into customers through quality messages (promotional emails, newsletters, marketing automation).

Ready to CO-BUILD to increase your visibility 🚀?
📱Let's talk!
  • French

    Native or bilingual

Can work on-site
Nice (up to 50km), Paris (up to 10km), Lille (up to 10km), Marseille (up to 10km), Lyon (up to 10km)

Experience

  • RozoĂ©
    Digital Strategy Consultant
    E-COMMERCE
    September 2022 - Today (3 years and 9 months)
    Épernay, France
    • 3-year digital marketing strategy (Budgets, Resources, Quotes, and Marketing Plan)
    • Social Media Strategy (Organic and Paid Facebook, Instagram, Pinterest, LinkedIn)
    • SEO Audit / On-site Optimization / Web Content Writing / Technical Optimization / Link Building Package
    • Content Marketing Strategy based on personas
    • Paid Media Strategy (SEA, Affiliate, Display, Comparison Sites, and Marketplaces)
    • Creation of loyalty emails and Marketing Automation
    • Project Management
    • Implementation of tracking and reporting tools (KPIs + Google Analytics/GA4/Looker Studio/ Facebook Pixel and Pinterest Pixel)
    Web Marketing Strategy Content Marketing Social Media Training SEO SEA Project Management Emailing
  • RougeGorge Lingerie
    Senior Project/Product Manager "Rose"
    FASHION AND COSMETICS
    April 2020 - July 2022 (2 years and 3 months)
    Wasquehal, France
    "Rose" - Creation of a Premium Sexy Lingerie Brand
    - Market analysis and definition of the brand platform.
    - Construction of the assortment plan and monitoring of product performance.
    - Steering, coordination, and monitoring of development projects with the teams (Communication/Digital/Product/Merchandising and Networks).
    - Definition of needs for sales and communication materials (POS displays, labeling, sales support materials, internal tutorials, newsletters).
    Project Management Marketing Branding Scrum Agile Method
  • RougeGorge Lingerie
    Senior Product Manager Lingerie and Nightwear
    FASHION AND COSMETICS
    May 2017 - July 2022 (5 years and 2 months)
    Wasquehal, France
    Marketing Project Management Business Strategy Positioning Strategy Team Management Scrum Agile Method

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Education

  • Digital Marketing and Strategy Certification - RNCP LEVEL 7
    NaĂŻas Formation
    2022
    Certification de marketing et stratégie digitale - RNCP NIV7
  • Retailing and Retail Operations
    Fashion Institute of Technology
    2016
    Retailing and Retail Operations

Skill set (35)

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