About Elodie
French
Native or bilingual
Experience
- RozoéDigital Strategy ConsultantE-COMMERCESeptember 2022 - Today (3 years and 9 months)Épernay, France• 3-year digital marketing strategy (Budgets, Resources, Quotes, and Marketing Plan)• Social Media Strategy (Organic and Paid Facebook, Instagram, Pinterest, LinkedIn)• SEO Audit / On-site Optimization / Web Content Writing / Technical Optimization / Link Building Package• Content Marketing Strategy based on personas• Paid Media Strategy (SEA, Affiliate, Display, Comparison Sites, and Marketplaces)• Creation of loyalty emails and Marketing Automation• Project Management• Implementation of tracking and reporting tools (KPIs + Google Analytics/GA4/Looker Studio/ Facebook Pixel and Pinterest Pixel)
- RougeGorge LingerieSenior Project/Product Manager "Rose"FASHION AND COSMETICSApril 2020 - July 2022 (2 years and 3 months)Wasquehal, France"Rose" - Creation of a Premium Sexy Lingerie Brand- Market analysis and definition of the brand platform.- Construction of the assortment plan and monitoring of product performance.- Steering, coordination, and monitoring of development projects with the teams (Communication/Digital/Product/Merchandising and Networks).- Definition of needs for sales and communication materials (POS displays, labeling, sales support materials, internal tutorials, newsletters).
- RougeGorge LingerieSenior Product Manager Lingerie and NightwearFASHION AND COSMETICSMay 2017 - July 2022 (5 years and 2 months)Wasquehal, France
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Education
- Digital Marketing and Strategy Certification - RNCP LEVEL 7Naïas Formation2022Certification de marketing et stratégie digitale - RNCP NIV7
- Retailing and Retail OperationsFashion Institute of Technology2016Retailing and Retail Operations