Freelancer profile translated to English.
Back to original languageAbout Elodie
🔎 Having worked for over 10 years in marketing and sales departments, particularly in CRM management (mainly Salesforce), I would be delighted to assist you with the following tasks:
- Analysis of commercial performance and recommendations for improvement
- Organization of sales processes
- Training of sales teams
- Re-evaluation of certain processes to allow for better fluidity between sales teams and other company teams
- Salesforce Improvement (Layout, Permissions, Profiles, Dashboards...)
- Salesforce Design: User stories/ Design/ Implementation/ Testing/ Training
- Implementation of marketing automation tools and development of acquisition or relationship scenarios
- Implementation of Marketing Automation tools (Pardot, Braze)
😃 I am naturally curious, with an analytical mind, and know how to adapt to different types of interlocutors (tech, sales, product, marketing). I integrate quickly into teams, with a benevolent attitude and a focus on efficiency...
🗺️ Based in Paris, I can easily travel regularly within Paris, and occasionally to other cities, and I can subsequently carry out remote missions.
I can also accept interim missions in Marketing Ops / Sales Ops, for durations to be defined.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km)
Experience
- SASU AMANDLASales Ops / Lead Management Expert / Business Analyst SalesforceCONSULTING AND AUDITSFebruary 2022 - Today (4 years and 5 months)Paris, FranceMissions carried out- Business Analysis and project management at a Salesforce integrator (6 months)- Overhaul of sales processes for an energy renovation company (4 months) and coaching- Overhaul of Marketing and Lead Management processes for a CAC 40 group (6 months)- Sales Operation and Salesforce Project Management for a Fintech company (10 months)- Development of marketing automation scenarios, deployment consulting, content writing for several Marketing agencies (3 months)- Marketing project management for a Data Center operator (2 months)
- SkilleosMarketing Ops ManagerEDUCATION AND E-LEARNINGOctober 2020 - October 2021 (1 year)Paris, FranceImplementation of 2 Marketing automation tools for B2C end-users (Braze) and B2B clients (Pardot).Writing specifications, implementation, testing, launchDefinition of scenarios, triggersAnalysis of the results of the first implemented scenariosLaunch of acquisition campaigns (Adwords)
- Meilleurs AgentsSalesforce Operation ManagerREAL ESTATEJanuary 2018 - February 2020 (2 years and 1 month)Paris, FranceContinuous improvement of sales processes for 80 teleworking usersImplementation of processes in the Salesforce CRM tool: Workshops, needs gathering, design, testing, trainingProjects carried out: Marketing Cloud (Marketing Automation and Nurturing), Implementation of Service Cloud (customer ticketing tool), CPQ (Contracting and Provisioning), overhaul of the organization and processes of the Customer Relations departmentDevelopment of marketing campaigns (Lead Generation and Nurturing), customer and prospect scoring, and definition of targetingReporting and definition of performance KPIs
Recommendations
SD
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Education
- Grenoble EM - Master EntrepreneurGrenoble Ecole de Management2011
- MBA - Marketing and E-commerceInstitut Leonard de Vinci2021Marketing Digital et E-commerce
Certifications
- Google AnalyticsGoogle2021