Freelancer profile translated to English.

Description

Hello,

Do you need help optimizing your visibility and reputation on the Internet? Do you want to publicize your business, products and/or services? Do you want to add "THE touch that hits the mark" to your web texts? Do you want to recruit new prospects and retain your current customers?

My name is Elodie Sellier. I have worked in import-export in China, decoration in Alsace as well as ready-to-wear in Switzerland and Vendée.

Driven towards creativity and novelty, it is naturally that digital marketing has become my area of expertise. A know-how that I am keen to share with you, by supporting you on missions such as:

Community Management (SMO):

- Audit and recommendations

- Support in the development of your development or implementation strategy

- Account creation

- Writing and posting content on your social networks

- Management of your subscriber communities (moderation, responses to comments and messages)

- Implementation of partnerships (bloggers, influencers and major players in your sector)

- Implementation of contests

- Reporting (analysis of key performance indicators)

Copywriting:

- Audit and recommendations

- Support in the development of your content management strategy

- Content writing: newsletters, product sheets, blog articles, texts for your website, etc.

- SEO optimization advice (natural referencing)

- Reporting (analysis of key performance indicators)

Training: tailor-made

Do not hesitate to contact me to tell me about your projects, I will be happy to help you and share my expertise with you!

See you soon.

Elodie

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km)

CWF - Children Worldwide Fashion
Community Manager & Digital Marketing
FASHION AND COSMETICS
February 2016 - September 2017 (1 year and 7 months)
Les Herbiers, France
> Responsible for community management (SMO) for the Facebook and Instagram accounts of the brands Billieblush, Billybandit, Kids around, Une Fille, Zadig et Voltaire Kids:

- Implementation of strategies
- Content production (briefs, shootings, wordings FR and EN)
- Content calendar, programming and moderation of publications
- Management of follower relations
- Cross-functional digital operations (contests, partnerships, product digital operations)
- Implementation of social media guidelines and best practices for BtoB clients
- Monthly reports

> Management of the development of influencer relations:

- Monitoring of the fashion and children's fashion influencer market
- Partnership management: around thirty carried out with influencers with up to 200K followers
- Management of operations (internal orders, creation & shipping of packages, exchanges, etc.)
- Creation and updating of a database

> Steering of the commercial animation strategy in order to achieve the turnover objectives and guarantee the performance and profitability of the sites kidsaround.com and unefille.com (+30% vs N-1):

- Definition of the commercial plan and site animation: planning of commercial operations, newsletters and home pages
- Supervision of the service provider in charge of implementing the validated strategies
- Supervision of customer service (customer service, disputes, press/blogger/prospect contacts, etc.)
- Writing of SEO-optimized product sheets, in FR and EN
- Internal training in writing SEO-optimized product sheets

Results:
E-commerce > +30% of turnover vs N-1
Increase from 5K to 15k followers for the Instagram account Billieblush and Billybandit
Increase from 2K to 7K followers for the Instagram account Carrément beau
Increase from 6.5K to 11.5K followers for the Facebook account Kids around
Web project management Web marketing strategy e-commerce Social networks Influencers SEO writing Newsletter Web marketing Web writing Writing Content marketing Copywriting SMO Facebook Marketing Instagram Marketing Hootsuite Partnerships Emailing Email marketing Mailchimp Children's ready-to-wear Children's fashion Textile Magento Google analytics
TALLY WEiJL
Community Manager & Purchasing Assistant
FASHION AND COSMETICS
October 2013 - April 2015 (1 year and 7 months)
Bâle, Switzerland
Community Management:

- Development of the community management strategy (Twitter and Pinterest)
- Participation in the Web marketing strategy: influencers, events, etc.
- Management of subscriber communities: moderation, responses to comments and messages
(Facebook, Twitter and Pinterest)
- Writing and posting content for social networks (Twitter and Pinterest)
- Implementation of contests
- Analysis of KPIs

> Results and key figures in 6 months:
- Pinterest: increase from 120 to 4K followers
- Twitter: increase from 7.5K to 8K followers
- Facebook: 1M followers

Purchasing assistant (denim):

- Administrative management of PO/PI - via PLM & SAP
- Production and delivery monitoring
- Negotiation with suppliers
- Numerical analyses (via BW runner): trading reports, season balance, etc.
- Competitive and technological monitoring
- Coordination of samples
- Participation in the construction of the offer (collection, price, etc.)
- Interface with: buyers, product managers, stylists, merchandiser planner, distribution, visual merchandisers, etc.
Project management Community management Social networks SMO Pinterest Twitter Facebook Copywriting Hootsuite Tweetdeck ready-to-wear Fashion Textile denim Negotiation
MFTA - Manufacture Française des Tissus d'Ameublement
Web Marketing Project Manager
RAW MATERIALS INDUSTRY
September 2011 - August 2013 (2 years)
Vieux-Thann, France
- Redesign of the website and e-catalog (intranet): SEO optimization, customer experience optimization, design optimization
- SEO writing of website content
- Writing of product sheets (intranet)
- Design of the Web marketing strategy
- Creation, SEO writing and posting of blog articles
- Creation, writing and posting of content for social networks
- Management of subscriber communities: moderation, responses to comments and messages
- Creation and writing of newsletters
- Creation of a database (automatically populated)
- Analysis and regular reports of ROIs
- Additional missions: Creation of books and various communication materials

> Results:
- increase from 0 to 1200 visits/month in 4 months
- website conversion rate: 7.5% (compared to 5% on average)
- newsletter open rate: 46%
- Newsletter click-through rate: 9.5%
Web project management Web marketing strategy Content marketing Web writing SEO writing Community management Blog Copywriting Project management Digital communication Social networks SMO Web marketing Textile Furniture