Freelancer profile translated to English.
Back to original languageAbout Elodie
13 years of experience in a digital agency, SEA expert with a broad vision of acquisition, data, and performance management.
At Keyade (WPP), I managed a performance-oriented client portfolio before moving into a strategic role as Head of SEA & Innovations.
There, I defined and deployed the SEA strategy, led structuring projects, and supported teams and clients in evolving their practices and adopting new performance levers.
I have been working as a Freelancer since September 2025
French
Native or bilingual
English
Fluent
Can work on-site
La Rochelle (up to 50km)
Experience
- Keyade - WPP MediaClient DirectorMarch 2016 - June 2025 (9 years and 3 months)Paris, France
- Managed a client portfolio with performance-related issues (15 clients managed)
- SEA Lead for the agency's top client (+ €50m / year)
- Managed a team of 10 consultants
- Strategic management and ownership of the agency's SEA strategy in collaboration with client directors and with reporting to top management
- Led the SEA collective and developed team skills
- Strategic relationships with ad networks (Google, Microsoft) and the ecosystem of tools
- Represented the agency in strategic tenders and contributed to agency marketing (case studies, newsletters)
- Keyade - WPP MediaHead of SearchMarch 2016 - June 2025 (9 years and 3 months)
- Strategic management and ownership of the agency's SEA strategy in collaboration with client directors and with reporting to top management
- Led the SEA collective and developed team skills
- Strategic relationships with ad networks (Google, Microsoft) and the ecosystem of tools
- Represented the agency in strategic tenders and contributed to agency marketing (case studies, newsletters)
- Keyade - WPP MediaHead of Data & InnovationsMarch 2016 - June 2025 (9 years and 3 months)Developed innovations to maximize SEA performance (feed optimization, product scoring, margin-based bidding, advanced testing protocols, etc.).
- Responsible for the Data & Innovations team
- Evangelized (teams and clients) about the technological changes in the lever
- Example: creation of the agency's feed offering
Recommendations
Be the first to recommend Elodie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master II Marketing, Management and InnovationESCEM Tours2012Master II Marketing, Management et Innovation
- Scientific Preparatory Class for Grandes Écoles2012