Freelancer profile translated to English.

Description

My mission: thanks to Content and Digital Product Design, create a memorable Customer Experience on your digital platforms and channels.

Content meets UX and Digital Marketing... Together, let's create a remarkable user's journey !

Languages

French
Native or bilingual
English
Fluent
German
Basic
Arabic
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

MANUTAN COLLECTIVITÉS
Content Marketing Expert
PUBLIC SECTOR
January 2019 - Today (7 years and 5 months)
Paris, France
• Participation in content and SEO strategies
• Design and writing of white papers

• Creation of journalistic content for the blog Classe de Demain, aimed at teachers and education specialists, dedicated to educational space design
• Creation of Buying Guide articles
• Writing of thematic Landing Pages
• Content Marketing Campaigns (emailing, social media...)
• Newsletter Creation
• Email Copywriting
Email Copywriter Journalist Landing Page Copywriting Sales Page Copywriting White Paper Writing
Forever living products
User Experience & Content Expert
HEALTH AND WELLNESS
January 2020 - September 2024 (4 years and 8 months)
Paris, France
Design of the user experience for three projects: FLP Mobil, a Business Mobile application for France, Spain, and Portugal; Sponsorship websites: France, Spain, Portugal; Online store for individuals (innovation for an MLM brand): France, Spain, Portugal, Maghreb. My contributions:

• User research
• Facilitation of co-creation workshops
• UX Writing
• Creation of the Content Marketing Strategy and editorial line for the Individuals website
• Content strategy for social media
UX Writing Usability Testing Content Strategy Copywriter
Société Générale
User Experience & Content Expert
BANKING AND INSURANCE
November 2022 - April 2023 (5 months)
Paris, France
In-depth UX study conducted for Société Générale's "1P" digital platform, to improve synergy and digital processes between business teams.

My contribution:
• User Research: interviews with different user panels to identify pain points
• Study and analysis of existing user journeys on the relevant interfaces
• Proposal of new processes and an internal Digital Marketing strategy
UX Writing Digital Product Design User Interview Usability Testing Digital Marketing Strategy