Freelancer profile translated to English.
Back to original languageAbout Elodie
Hello,
Over 12 years of experience in digital marketing and project management in the IT sector, including 1 year at Microsoft France and 3 years at Google, provide me with a solid background in web marketing and a global vision of online advertising.
With a strong ability to adapt to all sectors and all types of businesses: from startups to SMEs and large corporations, I have had the opportunity to manage and advise over 300 advertiser accounts on Google Ads (formerly Google AdWords), and over 100 communication agencies in their digital development strategy.
=> Numerous business sectors: real estate, crowdfunding, insurance, e-commerce, collaborative economy, training, employment, tourism, B2B, fashion, beauty, food, entertainment, culture...
=> My Google AdWords and Google Analytics expertise is recognized by Google certifications validated in 2020:
– AdWords Basics
– Search Network Advertising
– Display Network Advertising
– Mobile Advertising
– Video Advertising
– Shopping Advertising
– Google Analytics
=> Multi-channel expertise on Google AdWords: Search, Shopping, Display, Mobile/App campaigns, YouTube, Remarketing.
=> Mobile in Paris and Bordeaux.
Responsive and attentive, do not hesitate to share your project with me, I will be happy to help you implement it!
See you soon,
Elodie
Italian
Conversational
German
Basic
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- Digital Zen AgencyFreelance Webmarketing Consultant - Google Ads & Facebook AdsPRESS AND MEDIASeptember 2017 - Today (8 years and 9 months)We support companies that want to develop their online business:• Digital consulting, website analysis• SEA campaigns: Google Ads (formerly AdWords) & Facebook ads: Campaign creation, management, and monitoring, Google Analytics tracking, Google Tag Manager, monthly reporting on Google Data Studio• Professional training: Google Ads, Google AnalyticsCertified Google Partners:https://www.google.com/partners/agency?id=9367053048
- GoogleGoogle AdWords Account ManagerPRESS AND MEDIAApril 2016 - February 2018 (1 year and 11 months)Paris, France- Management of over 250 AdWords accounts:market research & strategic recommendationscampaign creation and optimizationconsulting and assistance with tracking implementationtraining for advertisers (AdWords and Analytics)website audits- Mastery of all AdWords levers: Search, Display, Remarketing, Shopping, YouTube, Mobile- AdWords and Analytics fully certified- Advertisers: startups, SMEs, large corporationsNumerous business sectors: real estate, crowdfunding, insurance, e-commerce, collaborative economy, training, employment, tourism, B2B, fashion, beauty, food, entertainment, culture
- GoogleAgency Relationship ManagerPRESS AND MEDIAAugust 2015 - April 2016 (7 months)Paris, FranceSupport for over 150 communication agencies in developing their Google Ads business.- Pre-sales support: assistance with client pitches, industry information, and market research;- Monitoring and optimization of campaigns in tandem with an Account Manager: defining client expectations, optimization, and account-related suggestions;- Training and consulting: training on Google Ads products- "Ad Hoc": organization of ad hoc events and tripartite meetings with agency clients/prospects.
Reviews
Recommendations
FU
FU
+3
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Education
- Higher Education Diploma in ManagementGrenoble School of Management2011
- Master of Corporate Social Responsibility & Sustainable DevelopmentIAE Gustave Eiffel2012