Elodie Masvigner

- Defines and manages internal and external communication strategy in alignment with business, marketing, and brand objectives.

- Analyzes positioning, competition, target audiences (personas), and challenges to build a structured communication plan (objectives, key messages, channels, budget, KPIs).

- Deploys 360° campaigns: digital, print, events, press relations, social media.

- Writes and produces content adapted to various media: SEO articles, press releases, social media posts.

- Ensures editorial and visual consistency (tone of voice, storytelling, brand guidelines, brand identity).

- Manages and animates social media: editorial calendar, content creation, moderation, community engagement, reporting.

- Organizes events to enhance visibility and brand awareness.

- Optimizes online visibility through SEO, SEA, and digital performance management.

- Monitors and analyzes performance indicators (traffic, engagement rate, conversion, ROI) and adjusts actions accordingly.

- Conducts continuous monitoring (trends, tools, innovations, competition, algorithm evolutions).

- Intervenes in crisis management to protect the organization's image and reputation.

- Defines and implements the association's communication strategy in line with its values, sports project, and local visibility objectives.

- Covers matches and tournaments as a photographer: action shots, team portraits, highlights, crowd atmosphere.

- Selects, retouches, and optimizes photos (cropping, lighting, colorimetry) for quality distribution on digital platforms.

- Writes and publishes content on social media (announcements of upcoming matches, results, standings, highlights, club news).

- Creates an editorial calendar aligned with the sports schedule (championship, tournaments, internal events, training camps).

- Highlights players, teams, volunteers, and partners to showcase collective commitment.

- Creates attractive visuals (match posters, final scores, MVPs, event announcements) respecting the club's visual identity.

- Manages the online community: responding to comments, interacting with supporters, sharing partner content.

- Ensures the club's image consistency across all channels (Facebook, Instagram, internal displays).

- Coordinates communication with coaches and the association's board to relay reliable and up-to-date information.

- Participates in event promotion (tournaments, open days, recruitment drives, youth camps) to enhance the club's attractiveness.

- Promotes sports performance and strengthens the sense of belonging for members.

- Monitors publication performance indicators (engagement, reach, community growth).

- Contributes to strengthening the club's local notoriety and its dynamic image among members, families, partners, and local authorities.