Freelancer profile translated to English.

Description

Specializing in multi-channel CRM and marketing automation, I support you in acquiring, engaging, building loyalty, and retaining your customers.

With a data-driven approach, I design and manage high-performing campaigns across the entire user journey: email, push, in-app, advanced segmentation, and A/B testing.

What I can do for you:

- Deploy or optimize your CRM & marketing automation strategy

- Implement targeted multi-channel campaigns (email, push, in-app)

- Build and automate your user journeys (onboarding, reactivation, loyalty)

- Segment your audiences to boost engagement & conversions

- Track and analyze your KPIs (Adobe Analytics, GA, DataStudio)

Tools & Platforms:

Adobe Campaign, HubSpot, Batch, Insider (CDP), AppsFlyer, AB Tasty, WordPress, Google Analytics, Adobe Analytics, Data Studio

📍 Based in Lyon – available for full remote or on-site.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

Euronews
Digital Project Manager
PRESS AND MEDIA
March 2025 - July 2025 (4 months)
Lyon, France
Deployment of data-driven CRM strategies across the entire user lifecycle: acquisition, engagement, retention / Implementation of multilingual campaigns (13 languages) via CDP: email, push, in-app message / Management of mobile paid campaigns (ASA/ASO) to boost app downloads: KPI tracking (CPI, ROAS, CVR) via AppsFlyer and consoles / Performance monitoring via Adobe and Insider / industry watch
CRM Marketing Automation Marketing Segmentation Email Marketing
Groupe EBRA (Le Progrès)
Loyalty Marketing Manager
PRESS AND MEDIA
November 2022 - March 2025 (2 years and 4 months)
Lyon, France
Creation and optimization of automated subscriber journeys via Adobe Campaign, Batch, and AB Tasty / Behavioral & geolocated targeting for our campaigns (advanced segmentation) / Lead generation: games (SocialShaker), enrichment of our prospect databases / Subscriber club management: creation of newsletters, partnerships, contests, and engagement mechanics / E-shop management: email/print campaigns, product integration, customer service / CRM performance tracking & industry watch
Loyalty Customer Loyalty/ Retention CRM Adobe Campaign Email Marketing
SALTO (FTV,M6,TF1)
Editorial Assistant
PRESS AND MEDIA
January 2022 - July 2022 (6 months)
Paris, France
Participation in the implementation of the global editorial strategy (content promotion) / Writing and scheduling of editorial promotions and collections / Monitoring of hybrid SVOD / TV formats and market trends
Content Marketing Editorial Strategy