Freelancer profile translated to English.

Description

Always fascinated by advertising and communication, I turned this passion into a profession. My journey, between studies and initial professional experiences, has taught me rigor, independence, and the art of strategy. Today, I support businesses in Troyes with care and creativity, building strategies that reflect their image and truly help them stand out.

Born in Troyes, I know the region, its dynamics, and its players. This proximity allows me to bring businesses to life, tell their stories accurately, and enhance their identity through storytelling, brand content, and advertising.

Empathetic and attentive, I take into account the opinions, desires, and objectives of each client to create tailor-made, authentic, and effective communication.

My ambition is simple: to offer greater visibility, a more locally rooted image, and concrete growth in their turnover.

I rely on numerical analyses, measurable results, and conversions to adjust strategies and guarantee tangible outcomes.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Troyes (up to 50km)

Handel concept
COMMUNICATION, WEBMARKETING AND CUSTOMER RELATIONS OFFICER
RESTAURANTS AND FOOD SERVICE
December 2024 - February 2025 (2 months)
Reims, France
- Content creation: writing texts, creating visuals, producing videos, stories, and graphic materials adapted to each client, with aesthetic and strategic consistency.
- External communication: creation and dissemination of messages for the general public and partners; enhancing the company's image; content writing; managing relations with external stakeholders.
- Quote preparation: needs analysis, service definition, precise costing, and writing clear and professional quotes.
- Website management: content updates, page optimization, visual integration, news writing, and user experience improvement.
- Social media management: content planning, creation, and publication; community management; strategic monitoring; performance analysis and continuous optimization.
Social Media, Instagram, Meta Ads, Google Ads, Google Analytics, Canva, CapCut Content Creation Quoting and Invoicing WordPress Site Website Redesign
1.2.Troyes Sport
COMMUNICATION AND MARKETING OFFICER
HEALTH AND WELLNESS
September 2024 - November 2024 (2 months)
10000 Troyes, France
- Internal communication: dissemination of essential information, creation of internal materials, improvement of information flow, and promotion of internal initiatives.
- External communication: writing and disseminating messages for the public, partners, and media; enhancing the company's image and promoting key actions.
- Website creation: design, structuring, and launch of the website; content writing, visual integration, and user experience optimization.
- Creation of new service packages: development of attractive offers, definition of customer benefits, commercial formatting, and integration into the overall strategy.
- Creation of posters, flyers, and newsletters: graphic design, content writing, layout, and distribution to targeted audiences.
- Social media post implementation: content creation, planning, and publication; community management and visibility optimization.
- KPI analysis: performance monitoring, data interpretation, identification of areas for improvement, and strategy adjustment to maximize results.
Social Media, Instagram, Meta Ads, Google Ads, Google Analytics, Canva, CapCut Content Creation Internal and External Communication Website Creation Communication Strategy
Fitness park Thillois
COMMUNICATION AND PARTNERSHIP OFFICER
SPORTS
June 2024 - September 2024 (3 months)
51100 Reims, France
- Implementation of a communication strategy: needs analysis, objective definition, editorial line construction, and action planning to ensure coherent and effective communication.
- Creation and implementation of social media posts: design of adapted content, writing, visual creation, scheduling, and community management.
- KPI analysis: performance monitoring, data interpretation, identification of areas for improvement, and strategy adjustment to optimize results.
- Advertising creation: design of sponsored campaigns, targeting, message writing, visual creation, and performance monitoring.
- Creation of print materials: posters, flyers, brochures, etc.; graphic and editorial design to enhance brand visibility and image.
- Prospecting and contacting businesses and individuals: searching for partners, initiating contact, presenting projects, negotiating, and establishing collaborations.
- Partnership management: coordination, follow-up of commitments, development of lasting relationships, and valuing joint actions.
- Influencer management: identification of relevant profiles, contact initiation, collaboration setup, content monitoring, and impact analysis.
Crisis Management Influencer Marketing Partnership Development Print Communication Definition and Monitoring of Indicators (KPI)