About Elodie
French
Native or bilingual
English
Conversational
Spanish
Basic
Portuguese
Basic
Experience
- GROUPE ALTAIR - ALPINE / RENAULT / DACIA / NISSAN / MG MOTOR / AVISDigital Marketing ManagerAUTOMOBILEFebruary 2022 - Today (4 years and 4 months)Viry-ChĂątillon, FranceDigital Marketing Manager within a multi-brand automotive group, I managed digital campaigns for Renault, Dacia, Alpine, Nissan, MG Motor, and Avis. My role included SEO, community management, website management and optimization, engaging content creation, direct marketing, and lead generation, in order to increase the visibility, qualified traffic, and commercial performance of each brand.
- France Adresses - L'Agence Marketing des SéniorsDigital Project ManagerDIGITAL AND ITAugust 2019 - January 2022 (2 years and 5 months)Creation of customer/donor acquisition and loyalty campaigns. Digital audit. Lead collection. Social media campaigns. Management of Facebook Ads, Google Ads/Google Ad Grants. Website creation, SEO optimization, natural referencing. Marketing automation. SMS campaigns, emailing, newsletter insertion, and co-registration.
- Brico DépÎt FranceWeb Content ManagerRETAIL (LARGE RETAILERS)November 2018 - January 2019 (2 months)91310 Longpont-sur-Orge, FranceCollection and monitoring of product characteristics for the e-commerce site. Verification of completeness, content quality, and harmonization. Enrichment of product content in the PIM/DAM to feed the group's channels. Testing, bug reporting, and process optimization to improve operational efficiency.
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Education
- Master in Web Strategic ManagementISEFAC Alternance2018Enseignements : digital design, Adobe Creative Suite, e-marketing, marketing d'influence, marketing générationnel, web management, création site Wordpress, stratégies digitales, SEO, stratégies mobiles et création d'applications, community management, création de briefs, plan de communication
- Professional Bachelor's Degree in Communication ManagementUniversité d'Evry-Val d'Essonne2016Enseignements : communication institutionnelle, techniques et créations audiovisuelles, Adobe Creative Suite, publicité, infographie, marketing, communication événementielle, communication corporate, gestion de projet, création site Wordpress.