About Elodie
English
Native or bilingual
French
Native or bilingual
Experience
- FinastraField Marketing Lead Southern EuropeBANKING AND INSURANCEFebruary 2021 - February 2025 (4 years)Paris, FranceField Marketing Manager – B2B SaaS | Southern EuropeResponsible for deploying field marketing strategies to support business growth and brand visibility.Implementation of field marketing actions generating leads and business opportunities.Close alignment with Sales & Business Development teams to maximize campaign impact.Management of high-value business events (trade shows, roadshows, partner events).Development of brand awareness through social media and public relations.Operational and logistical management of field marketing initiatives
- Check Point Software TechnologiesField Marketing ManagerSOFTWARE PUBLISHINGFebruary 2018 - August 2019 (1 year and 7 months)Paris, France• Development of marketing plans to support sales objectives. Effectively manage the local budget.• Organization of internal events from A to Z: seminars, webinars, product launches, team building, meetings, round tables, roadshows.• Organization and management of the company's presence at major (Amazon Web Summit, Mobile World Congress, VMworld, Les Assises de la Sécurité), medium, and small industry events in the EMEA region. Manage budgets from €1K to €500K.• Partner Marketing: close collaboration with strategic partners and distributors to establish and execute joint marketing activities throughout the year.• Reporting on marketing campaigns, budget management effectiveness, and ROI. Lead and conversion tracking (Salesforce).• Public Relations Management: establish strategies for the market.• Manage event sponsorship and executive presence at industry events.• Conceptualization, launch, and monitoring of digital campaigns.• Support for the translation and launch of the French website.• Drive social media strategies and activities (LinkedIn, FB, Twitter).
- SizmekMarketing Manager EMEADIGITAL AND ITSeptember 2015 - August 2017 (2 years)Londres, United KingdomOrganization of trade shows and festivals: Mobile World Congress, Cannes Lions, Dmexco.Organization of internal and external events: product launches, round tables, thought leadership events, seminars, etc.Social media management (Facebook, Twitter, LinkedIn)Digital communication via the website and our blogDigital lead generation campaignsManagement and definition of press strategiesLead Management via Salesforce
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Education
- Bachelor of Science in European Engineering Business ManagementCoventry University2011Marketing, communication, product marketing, event management
Certifications
- PhotoshopISOGRAD2020
- IllustratorISOGRAD2020