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Elodie MaréchalEM

Elodie Maréchal

Operational Marketing, Strategic, B2B DemandGen

€600/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elodie

Hello and welcome to my profile!

With over 10 years of experience in Operational and Field Marketing within large Tech, Cyber, IT, and Advertising companies in France and the UK, I now support B2B companies in implementing effective, structured, and results-oriented marketing strategies.

My added value: connecting strategic vision with operational execution to generate visibility, leads, and measurable growth — without complicating your organization.

🚀 What I do for you

• Strategic Marketing: audit, marketing & communication plan, positioning, key messages, funnel structuring.
• Lead Generation & Digital: campaigns (paid, content, email, nurturing), tracking & optimization, CRM management (Salesforce, HubSpot).
• Partner Marketing: co-marketing, budget management & reporting, network activation.
• Operational Marketing & Events: trade shows, showrooms, product launches, seminars, internal/client events (full A-Z management).
• Content & Communication: articles, case studies, thought leadership, sales materials, translation coordination.
• Social Media: management and optimization of your LinkedIn, Facebook, Instagram accounts.

🎯 My Approach

• ROI, efficiency, and prioritization oriented
• Fast and autonomous execution
• Adaptation to your teams and tools
• Fluid organization & clear communication
• International experience (FR / UK), bilingual English

I would be delighted to help you structure or accelerate your marketing actions.
Let's discuss your goals!
  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Finastra
    Field Marketing Lead Southern Europe
    BANKING AND INSURANCE
    February 2021 - February 2025 (4 years)
    Paris, France
    Field Marketing Manager – B2B SaaS | Southern Europe

    Responsible for deploying field marketing strategies to support business growth and brand visibility.

    Implementation of field marketing actions generating leads and business opportunities.

    Close alignment with Sales & Business Development teams to maximize campaign impact.

    Management of high-value business events (trade shows, roadshows, partner events).

    Development of brand awareness through social media and public relations.

    Operational and logistical management of field marketing initiatives
    Partnerships Field Marketing Marketing Strategy Lead Generation Event Management
  • Check Point Software Technologies
    Field Marketing Manager
    SOFTWARE PUBLISHING
    February 2018 - August 2019 (1 year and 7 months)
    Paris, France
    • Development of marketing plans to support sales objectives. Effectively manage the local budget.
    • Organization of internal events from A to Z: seminars, webinars, product launches, team building, meetings, round tables, roadshows.
    • Organization and management of the company's presence at major (Amazon Web Summit, Mobile World Congress, VMworld, Les Assises de la Sécurité), medium, and small industry events in the EMEA region. Manage budgets from €1K to €500K.
    • Partner Marketing: close collaboration with strategic partners and distributors to establish and execute joint marketing activities throughout the year.
    • Reporting on marketing campaigns, budget management effectiveness, and ROI. Lead and conversion tracking (Salesforce).
    • Public Relations Management: establish strategies for the market.
    • Manage event sponsorship and executive presence at industry events.
    • Conceptualization, launch, and monitoring of digital campaigns.
    • Support for the translation and launch of the French website.
    • Drive social media strategies and activities (LinkedIn, FB, Twitter).
    Event Management Marketing Digital Communication Community Management Partnerships
  • Sizmek
    Marketing Manager EMEA
    DIGITAL AND IT
    September 2015 - August 2017 (2 years)
    Londres, United Kingdom
    Organization of trade shows and festivals: Mobile World Congress, Cannes Lions, Dmexco.

    Organization of internal and external events: product launches, round tables, thought leadership events, seminars, etc.

    Social media management (Facebook, Twitter, LinkedIn)

    Digital communication via the website and our blog

    Digital lead generation campaigns

    Management and definition of press strategies

    Lead Management via Salesforce
    Partnerships Strategic Planning Event Management

Reviews

5.0

Out of 1 rating

YannY

Yann

YL Motion

Reviewed on 11/20/2020

Excellent!! I called on Elodie to establish a digital marketing strategy. I am absolutely delighted. All instructions were followed. Competent, fast, ingenious, responsive... she has it all! and with a smile. I recommend Elodie. Exceptional work, thank you very much!

Recommendations

Christophe DietrichCD
Lorène L.LL
Yann L.YL
Christophe Dietrich and 2 other people have recommended Elodie

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Education

  • Bachelor of Science in European Engineering Business Management
    Coventry University
    2011
    Marketing, communication, product marketing, event management

Certifications

Skill set

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