Freelancer profile translated to English.

Description

Digital and social media strategy specialist for twelve years, I have had the opportunity to work for companies and clients from various fields: fashion, culture, press, sports, lifestyle, influence. Fundamentally enriching experiences that are valuable to my professional development. 🤝

Over the past three years, I have had the pleasure of putting my skills to use for non-profit organizations whose causes are as important as they are stimulating. An additional experience that has allowed me to add a string to my bow: training.

Essential pedagogical baggage in a constantly evolving field, offering understanding, organization, and autonomy to organizations and companies. 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic
Breton
Basic
German
Basic

Workplace preferences

Can work on-site

Metz (up to 50km), Paris (up to 15km), La Rochelle (up to 20km), Brest (up to 50km)

La Clique-bureau de communication
Social Media Strategist
SOCIAL NETWORKS
October 2022 - July 2025 (2 years and 9 months)
Montréal, Canada
DIGITAL STRATEGY
-Development of relevant digital presence strategies adapted to client needs
-Implementation of strategies

SOCIAL MEDIA MANAGEMENT
-Definition of editorial strategy, development and monitoring of publication schedule
-Definition of visual identity with designers
-Editorial calendar
-Photography
-Content writing and creation
-Engagement, loyalty, recruitment
-Community management / e-reputation
-Advertising campaign management
-Definition of KPIs, performance monitoring and reporting
-Monitoring of trends and best practices
-Client monitoring and support

DIGITAL CAMPAIGNS
-Monetized campaign strategy on social networks (META + LinkedIn)
-Strategy implementation and optimization
-Performance reports and analysis
-Writing and visual creation

TRAINING AND COACHING
-Training on topics related to social networks and digital challenges
-Support in the use of digital tools, social media platforms and their best practices
-Adapted advice (organization, time management, pedagogical tools)

SUPERVISION
-Definition and implementation of a work process / methodology
-Monitoring, support and assistance in implementing the work process (for both the team and clients)
-Development of internal social media tools
-Supervision of the social media team and external contributors
Social Media Management Social Networks Training Meta Ads Content Creation Communication Strategy
LMG Comm
Social Media Strategist
SOCIAL NETWORKS
February 2021 - September 2022 (1 year and 7 months)
Montréal, Canada
DIGITAL STRATEGY
-Development of relevant digital presence strategies adapted to client needs
-Implementation of strategies

SOCIAL MEDIA MANAGEMENT
-Definition of editorial strategy, development and monitoring of publication schedule
-Definition of visual identity with designers
-Editorial calendar
-Photography
-Content writing and creation
-Engagement, loyalty, recruitment
-Community management / e-reputation
-Advertising campaign management
-Definition of KPIs, performance monitoring and reporting
-Monitoring of trends and best practices

INFLUENCER MARKETING
-Development of influence strategies and collaboration implementation
-Project monitoring and management
-Performance reporting

PROJECT MANAGEMENT
Monitoring of digital media related projects

TRAINING AND COACHING
Training and support in the use of digital tools and social media platforms
Social Media Management Social Networks Training Influencer Marketing Communication Strategy Social Networks
Conceptory
Social Media Manager
SOCIAL NETWORKS
June 2020 - July 2020 (1 month)
Paris, France
•Strategic recommendations post COVID-19
-Strategic monitoring, KPIs, creation, layout, and presentation to clients
•Creation of editorial calendars & creative briefs - July 2020
•Page and community management
•Reports
•Remote position

Clients:
Rigoni di Asiago | Nocciolata | Coty
Copywriting Community Management Social Networks Communication Strategy Influencer Marketing