Elodie Mbida

I support teams in their communication strategy and the deployment of financing schemes for service stations. To this end, I focus on topics such as energy transition and sobriety, renewable energies, and fuel operations.

Strategies and Communication: Analysis, design, and management of communication strategy with internal and external stakeholders, monitoring of operations and campaigns implemented by management, communication budget design, monitoring of state financing schemes for stations.

Production and Events: Diagnosis of existing communication channels and implementation of new communication relays; daily management of a community of over 1000 independent stations; creation and implementation of content (visuals, written, newsletters, publications, activity reports, etc.), management of service provider relations, and organization of capacity-building sessions.

Risk and Crisis Management: Design of stakeholder mapping; risk mapping; monitoring of crisis communication procedures.

Technical and Advisory Support: Participation in drafting correspondence, legal, sectoral, and financial monitoring, assistance in defining the 2023 strategy.

I support companies and public institutions in their image management, reputation, positioning, and promotion strategies.

- Audit of existing situation, development of public relations strategy and creation of a communication plan for companies in Gabon, Cameroon, France

- Implementation of a calendar, deployment of the action plan & performance monitoring

- Content writing: messages, articles, press releases, press kits, opinion pieces

- Press relations management

- Social media management

- Partner research and strategic/media monitoring

- Organization and management of sub-regional events

- Training & Capacity Building (corporate communication, media training, digital & institutional communication, press relations, event management)

- Management of contracts with partner agencies, procedural manuals, and provisional budget

- Response and follow-up of calls for tenders

- Monitoring (media, regulatory, financial)

- Negotiation and signing of partnerships and sponsorships

- Topic: "Strategy, Channels, Tools, and Online Reputation"

- Objectives: Build an effective digital communication strategy and action plan; effectively arbitrate investments between digital communication levers; manage your digital campaigns and their ROI optimization.

- Training Content: Understand digital communication; define your social media strategy; choose the right digital channels; identify essential digital tools; monitor your online reputation; analyze your KPIs and report.

- Duration: 2 days (14 hours)

- Audience: 20 participants (communication professionals, journalists, students, entrepreneurs).

Training in collaboration with the Ministry of Communication and Digital Economy.