Freelancer profile translated to English.

Description

Do you manage a high-end cosmetic brand or spa and need someone who understands both the formula of a treatment and the marketing plan to launch it? That's exactly what I bring.

An engineer by training and a marketer at heart, I translate scientific complexities and technical formulas into clear, desirable, and compliant sales arguments, from packaging claims to network training discourse. A skill that few brand managers master without a scientific background.

I'm not just an office marketer. Four years in the field with Mars and Nestlé taught me how to sell, negotiate, and support clients face-to-face. I always think about the people who will sell the product, not just those who will buy it.

On your projects, I can get involved in: brand strategy and repositioning, product launches from R&D to shelf, creation of launch books and marketing tools, packaging and claims regulatory compliance, cross-functional project management, and team leadership.

French and Swiss markets, 13 years of experience, available for one-off or long-term assignments.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Évian-les-Bains (up to 50km), Annecy (up to 50km), Montreux (up to 50km), Lausanne (up to 50km), Genève (up to 50km)

Rubis spa
Marketing & Sales Manager
LUXURY GOODS
November 2024 - May 2025 (6 months)
Vevey, VD, Switzerland
Consulting and marketing management mission for two prestige cosmetic brands (Mine d'Or and Illyssia) in the Swiss market.

Definition and deployment of brand strategy, B2B commercial development, and management of the complete spa opening (decoration, layout, recruitment, operational tools, opening budget).

Complete repackaging of the Mine d'Or brand: product claim validation, packaging regulatory compliance, integration of CSR information, and development of arguments based on product tests. Digital redesign of both brands.
Team management of 2 people and direct reporting to international headquarters (China).

Results: opening of 20 B2B points of sale (pharmacies, para-pharmacies, beauty institutes, spas), successful spa reopening with recruitment and integration of a beautician.
Brand Strategy & Positioning B2B Sales Development Rebranding Cosmetic Regulations Marketing Project Management
Valmont
Marketing Project Manager
FASHION AND COSMETICS
June 2023 - June 2024 (1 year)
Morges, VD, Switzerland
Cross-functional management of over 60 marketing projects within a Swiss luxury cosmetics house.
Central interface role between R&D, packaging, production, supply chain, and marketing teams to advance product development milestones to market launch.

Responsible for 8 product launches, including 1 OTC: creation of launch books, development of all marketing tools (arguments, training materials, POS displays, catalog), coordination of regulatory and quality approvals.

Implementation of project follow-up meetings and schedule sharing with key milestones for all teams > result: 0 projects delayed during the entire period.
Human facilitator role between R&D, supply chain, and marketing teams: understanding professional biases, managing tensions, and aligning priorities.

Management of the promotional catalog representing 17% of annual revenue.
Organization and management of the network launch seminar.
Cross-functional management of 20+ people.
Marketing Project Management Product Launches Cross-functional Coordination Multidisciplinary Team Management Promotional Catalog Management
COSMOTEC SA
Brand Manager
FASHION AND COSMETICS
October 2022 - May 2023 (7 months)
Vouvry, VS, Switzerland
Complete relaunch of the Vivescence cosmetic range in the Swiss and Canadian markets.
Analysis of the existing positioning, definition of the short and medium-term strategic plan, rationalization of the product portfolio (range streamlining, inventory management, repositioning), and overhaul of brand consistency across all materials.

Harmonization and update of packaging, redesign of the website and online product positioning, creation of marketing tools and the complete marketing plan.
Management of promotional activities in retail and professional channels. International coordination with the Canadian counterpart responsible for field sales teams.
Result: +27% revenue growth and 1 product launch in 8 months.
Brand Repositioning Pricing Strategy International Marketing Range Optimization Sales Promotion