Freelancer profile translated to English.

Description

Strategic Marketing Expert, specializing in the pet industry. I help pet businesses structure their marketing to grow serenely for those who cannot yet hire a CMO or to bring a fresh perspective to an existing CMO.

🧠 18 years of experience in marketing strategy, including 7 years at SantéVet (leader in animal health insurance)

👉 Build a clear positioning, a differentiating offer, and an actionable marketing roadmap

👉 Be your strategic AND operational sparring partner to scale your business

How do I support you?

1. Strategic Mentoring: for those who want senior guidance but want to do the Marketing themselves

2. A la carte services: brandbook, playbook, audit, go-to-market strategy, awareness plan... For those who need a boost on a project with a key deliverable.

3. Shared time: manage your teams/service providers and operational follow-up. For those who need to delegate all or part of the Marketing activity.

💬 Shall we talk about it?

Let's chat for 30 minutes to see how I can help you structure your marketing.

Contact me here to schedule a first discussion and assess if I can be useful to you.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Aix-les-Bains (up to 50km), Lyon (up to 50km)

Petmarketing (portage Explorys)
Pet Marketing Expert
May 2023 - Today (3 years and 1 month)
I put my dual expertise (marketing and canine behaviorist educator) at the service of animal brands to make their marketing a lever for sustainable growth.
I offer strategies deeply rooted in the real needs of pet owners thanks to my regular presence in their homes and my past marketing experience.

Some clients supported:
• LaTruffe: brandbook + playbook, web and print product writing for a canine accessories brand
• Wiskora: strategic mentoring for a platform connecting pet industry professionals
• Animossur (9-month mission): building a new brand and its launch strategy
Product Launch Branding Marketing and Communication Planning Communication Strategy Pricing
SantéVet
BRANDS, PRODUCTS & COMMUNICATION MANAGER
BANKING AND INSURANCE
November 2019 - February 2023 (3 years and 3 months)
• Manager of a team of 8 people
• Turnover: €77 million in 2022 - 20% growth
• Development of brand awareness for 4 brands in Europe
• Creation and deployment of 3 brand platforms
• Product roadmap & management of product/option/country launches
• B2C and B2B2C communication plan (TV spots, radio...)
• Budget (€1M): construction and monitoring
• Implementation of Asana across the company
SantéVet
PRODUCT MANAGER
BANKING AND INSURANCE
May 2016 - October 2019 (3 years and 5 months)
• Analysis of the SantéVet portfolio and range evolution
• Creation & implementation of marketing action plans
• Creation of a new brand & its product range