Elodie Laisne

With two colleagues, I had the pleasure of assisting the Jardin du Fond de l’Or in creating its visual identity and website. The idea was simple: to highlight this beautiful place, make it more attractive, and facilitate access to information for visitors.

For the identity, I started from the garden's natural universe to imagine a tailor-made artistic direction. The goal? To build a brand image that reflects it, stands out, and is recognizable at first glance. The logo, for example, was designed with a personal touch: it incorporates the tofieldia, the owners' favorite flower, which we redesigned in a clean and modern style.

I then worked on the colors, typography, and visuals to create an atmosphere that is both serene and high-quality, in line with the feeling one gets while strolling through the place. The deliberately simple design gives pride of place to images to immerse the visitor, while remaining perfectly readable, whether on mobile or desktop.

On the user experience side, we did everything we could to simplify navigation: quickly access practical information, find your way effortlessly, and encourage bookings. Each page, each journey was designed to meet the needs of future visitors.

And it works! Since its launch, the owners have observed a significant increase in visitor numbers, especially in the summer.