Freelancer profile translated to English.
Back to original languageAbout Elodie
👋🏻 I support digital agencies in managing e-commerce, institutional, and service platform projects for over 10 years.
My approach is based on a user experience (UX) centered methodology, where every decision is guided by its direct impact on user engagement, brand image, and business results. By combining process optimization, agile management, and a deep understanding of user needs, I ensure that each project is delivered on time, within budget, and with maximum value for the brand.
🗓️ New availability 2025:
• part-time between February and April
• full-time from April
🚀 In brief:
• 12 years in digital agencies → Project Manager / Project Director (Octave & Octave, Mazarine)
• 2 years in start-ups → Product Manager / Head of Products (PropTech, Series A of €9.5M)
• Freelance for 3 years
• Soft skills: Active listening, benevolent management, solution finder, cross-functional collaboration
• Hard skills: Project profitability, Agile/Scrum and hybrid methodologies, multi-project management, very good technical understanding, Data analysis, UX design, A/B testing
💎 Major references:
Eshop Louboutin • Le Louvre Museum Website • Paris National Opera Website and streaming platform • LVMH Corporate • SMCP Corporate • Somfy eshop • VINCI Airports airport sites • Air Liquide Corporate • Orange Intranet and service platforms • Orange Business Services Corporate • Nexans Corporate • Etam eshop,...
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 15km)
Experience
- Kameleon Digital ServicesProject Digital Manager UX-drivenCONSULTING AND AUDITSJune 2022 - Today (4 years)Paris, FranceManagement and steering of web agency projects:I support my clients in the design and management of various digital projects, such as e-commerce sites, institutional and cultural websites, and content platforms. Using a user experience-centered methodology, I develop strategies based on statistical and behavioral analysis of the existing situation to optimize the impact and effectiveness of projects.I also facilitate agile workshops (Scrum type) to structure development processes, ensuring smooth collaboration and maximum responsiveness to client needs.Concurrently, I coordinate project manager teams, assist them in structuring their work processes, and help them build lasting trust with their clients. I also bring a strong strategic consulting dimension for roadmap development, while managing budget negotiations and making decisions in complex situations to ensure project success.June 2022 to April 2025:Project management and management of 4 project managers @Mazarine.Clients: Le Louvre, L'Opera National de Paris, Christian Louboutin, and Arteum. Steering of a public tender.
- Projet de création d'entrepriseConcept around the circular economyFASHION AND COSMETICSDecember 2019 - August 2023 (3 years and 7 months)Paris, FranceThe purchase of children's clothing under 1 year old represents about €1000 per household (€2500 for the first 3 years): a significant budget when you consider that clothes are sometimes worn for only a few days/weeks depending on the baby's growth and clutter our closets!Fortunately, friends or family sometimes lend us clothes that have become too small for their children. A precious and ecological help that relieves young parents but doesn't leave them much choice in terms of clothing styles.Born from this observation, I imagined a clothing rental service for children under 2 years old that allows you to:✓ choose clothes that parents like✓ change them as the child grows✓ save space at home✓ save money✓ act in an eco-responsible wayActions implemented:- Market research- Targeted surveys to test the concept and identify barriers and opportunities- Competitor analysis and positioning- Demand analysis- Offer construction- Identification of user journeys- Identification of internal workflows- Identification of technical constraints and business rules- Construction of the company's identity, mission, and values- Search for funding and local aid- Product design and prototyping- Study of the acquisition of a competitorThe COVID period put a brake on the project, but I am committed to returning to it later to make it a reality.
- habxHead of ProductREAL ESTATEOctober 2018 - October 2019 (1 year)Paris, FranceThe purchase of an apartment, especially a new one, involves a complex projection of the future living space, with several difficulties to overcome:- The impossibility of visiting the apartment before purchase (only a 2D plan and a standardized 3D visualization)- A higher cost than buying in the old property market- Accessibility constraints that complicate the optimization of square meters.To imagine tailor-made apartments for its buyers, Habx aims to revolutionize the programming processes of real estate developers: by starting from the needs of future residents, each floor plan can be co-constructed before construction.Numerous challenges need to be met:- Challenging a B2B business process by putting buyers at the center of its design- Providing rapid projection tools to facilitate B2C decision-making- Digitizing the various stages of the customer cycle (approximately 3 years between reservation and key handover)As Head of Product,these challenges translated into strategic visions for the company's 3 major products:- Configurator: Co-create real estate programming based on prospect data- Optimizer: Create the apartment of one's dreams- CRM: Effectively qualify prospects and improve customer follow-upActions taken:- Creation of 3 product teams (organization, recruitment, training)- Consolidation and arbitration of product roadmaps with the Co-founder and Product Managers- Ensuring good relationships within the product teams as well as in exchanges with business teams- Participation in management committees- Implementation of coordination tools and Product communication documents- Macro analysis of platform statistics to identify priorities and at-risk topics- Regular user feedback sessions- Implementation of Growth tests to increase our acquisition and conversion performance
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Education
- Expert in Digital Communication Engineering and Management.HETIC2012
- University Diploma in Technology in Communication Networks and ServicesUniversité de Versailles Saint-Quentin-en-Yvelines2009