Freelancer profile translated to English.

Description

✨ I support beauty, cosmetics, and perfume brands in their marketing, brand strategy, and product development challenges. More precisely, I transform ideas into desirable, differentiating, and scalable brands and products, with a particular focus on the world of beauty and luxury.

🎯 An expert in B2C marketing and cosmetic product development with 10 years of experience in beauty, perfume, and wellness, I work in both DNVB and more structured environments. I assist brands at every stage of their growth, from initial concept to omnichannel deployment.

I design and manage projects from A to Z: concept, product development, branding, creative strategy, and go-to-market – always guided by consumer insights and market realities.

🚀 At Merci Handy, I contributed to the development and structuring of key ranges (handcare & bodycare) by managing the product roadmap, launches, and business performance in a high-growth context.

🌙 As the founder of Propheti.e, I conceived and launched a perfume brand from scratch: innovative olfactory concept, brand identity, product development, digital and e-commerce strategy. A complete entrepreneurial adventure, combining creativity, product excellence, and business vision.

💡 Today, I also support brands freelance on their development and marketing strategy challenges.

✨ My playground: creating strong brands with meaning, emotion… and performance.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

PROPHETI.E PARFUM
FOUNDER
FASHION AND COSMETICS
April 2022 - March 2026 (3 years and 11 months)
Paris, France
• Conception and development of an innovative olfactory concept combining perfume and jewelry, from idea to commercialization.
• Construction of brand identity: definition of positioning, brand platform, storytelling, visual universe, and product experience.
• Full management of product development: sourcing, supplier selection and negotiation, budget management, production monitoring, and partner coordination.
• Creation and management of the e-commerce site, definition of the commercial offer, and customer journey optimization.
• Development and deployment of the 360° communication strategy: social media, influencer relations, partnerships, content creation, and community activation.
• Definition and implementation of the digital strategy aimed at developing brand awareness, traffic acquisition, and conversion.
• End-to-end management of the entrepreneurial project with a strategic, operational, and financial approach.
Développement produit Stratégie de communication Entrepreneurship Stratégie d'entreprise Branding
MERCI HANDY
PRODUCT MANAGER – PRODUCT DEVELOPMENT
FASHION AND COSMETICS
July 2017 - March 2022 (4 years and 8 months)
Paris, France
• Development of the product roadmap with the CMO (3-year vision)
• Develop new product concepts meeting the needs of our target audience (Gen Z, millennials)
• Writing of formula and packaging briefs (full-service or not): choice of packaging, texture, fragrance, ingredients, claims, etc.
• Adherence to specifications and a precise blacklist, and development of "clean" products: formulas with a high percentage of natural ingredients, eco-responsible packaging (glass, RPET, etc.)
• Maintaining good relationships with our various suppliers
• Respecting Merci Handy's profitability, deadline, and quality objectives
• Acting as a true conductor at the interface of all departments: communication, trade marketing, sales, web, finance & studio
• Analysis of range performance and recommendations: monitoring and analysis of sell-in and sell-out sales
• Definition, management, and adherence to the global marketing budget (daily monitoring of orders & invoices with the finance department)
• Staying constantly aware of the latest beauty and wellness trends
Communication 360° Développement produit DNVB Roadmap stratégique Gestion de projet
CLARINS
PACKAGING PROJECT MANAGER
FASHION AND COSMETICS
March 2017 - September 2017 (6 months)
Paris, France
Design and formatting of files for the production of print documents for packaging:
- Collect, analyze, and synthesize data (design, templates, texts, ingredients, references)
- Write briefs for external service providers

Project Planning:
- Analyze needs based on marketing plans and market requirements
- Manage and respect priorities and deadlines for projects in charge
- Track files logistically with the production unit
- Feed the unexpected file tracking database and monitor the budget base for projects in charge

Traffic:
- Control the production of print documents
- Submit proofreading drafts for validation by various stakeholders (editorial, markets, marketing, regulatory)
- Approve final proofreading drafts with the studios
- Manage the printing process (submission of digital files, approval of proofs before printing) and validate the "good to pack" before starting production
Gestion de projet Packaging Graphisme Marketing Briefs créatifs