Freelancer profile translated to English.

Description

A marketing challenge to take on? Need a senior marketing consultant?

I've had the chance to work on exciting projects in the banking, financial services, and e-commerce sectors.

With over 15 years of experience & my network, I position myself as a senior marketing consultant, offering comprehensive support combining strategic vision and operational approach for B2C or B2B issues, across business, marketing, and brand platforms, in all sectors (in French, English, Spanish).

MARKETING

Brand strategy / branding

Structuring strategic marketing in multi-channel, multi-brand, or multi-country environments (audit, monitoring, recommendations)

Definition of on & offline marketing plans in B2C / B2B2C / B2B

DIGITAL MARKETING: CUSTOMER ACQUISITION & RETENTION

Optimization of online performance marketing levers in B2C and B2B: emailing, SEA, SEO, affiliate marketing, co-registration, SMO, display (RTB), marketing automation

TV Media Planning (spot creation, performance tracking)

B2C & B2B customer base animation (CRM), marketing segmentation

Awareness editorial strategy & traffic creation (blog, white papers... inbound marketing)

E-COMMERCE

Commercial animation of e-commerce sites, mobile apps (responsive, native iOS & Android apps)

PRODUCT MANAGEMENT

Annual product roadmap management with IT using agile methodology

Design, development, and launch of new products, services & 100% dematerialized subscription processes (UX/UI)

PERFORMANCE MANAGEMENT

Budget optimization, business KPI tracking: audiences, community engagement, margins, sales, promotion optimization

LEADERSHIP

Cross-functional project management (PMO)

Change management in highly competitive sectors and/or during a business model transition phase (roles, organization, motivation)

See you soon!

Languages

English
Fluent
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km)

Credit.fr
Marketing & Communication Director
BANKING AND INSURANCE
January 2015 - April 2016 (1 year and 3 months)
Paris, France
Brand strategy definition
Creative kit construction
Implementation of performance marketing levers (SEA, RTB)
Relationship strategy construction (CRM, automated workflows)
PR strategy (press release writing, journalist relations)
Sales reporting
Marketing Direct Marketing Digital Communication Inbound Marketing CRM SEA RTB
Boursorama
Product Marketing Director
BANKING AND INSURANCE
September 2012 - January 2015 (2 years and 5 months)
Boulogne-Billancourt, France
Development of product & service offerings for prospects and clients.
PMO
Agile methodology with IT
Dematerialized customer journeys (electronic signature, authentication, upload of supporting documents...)
Management
User Experience Design Agile Methodology Marketing PMO Digital Transformation Pricing Strategy Web Marketing Strategy Business Strategy
MonAlbumPhoto
Marketing & Ecommerce Director
E-COMMERCE
May 2016 - July 2019 (3 years and 2 months)
Paris, France
Scope of intervention:
Brand platform definition
Social media (community management, editorial planning, content marketing)
Online acquisition (SEA, SEO, RTB, affiliate marketing, co-registration, emailing)
Retention (CRM, newsletters, push notifications)
Website development
Mobile app development (iOS, Android)
Product Owner
TV media planning (creation, performance via Holimetrix)
Product offering development
Sales performance management
Customer service (internet and outsourcing in Morocco)
Customer satisfaction
Management
Marketing Content Marketing CRM Traffic Acquisition TV Project Management Web Marketing Web Project Management Web Analytics