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Elodie FrappierEF

Elodie Frappier

Emailing, Nurturing, A/B testing | Mkt. Automation

On-demand
Montaigu, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elodie

As a freelancer, I support companies of various sizes and sectors in structuring and accelerating their digital marketing. I intervene with a flexible, operational, and results-oriented approach.

What I bring to my clients:
➡️ Immediately available senior expertise, without hiring constraints
➡️ Clear digital strategies, adapted to their resources and objectives
➡️ Concrete actions that improve their visibility and conversions

My key skills:
Web strategy & online presence optimization (SEO, SEA)
Creation of high-performing conversion funnels
Marketing automation: scenarios, CRM, segmentation & nurturing (certified on Oracle Eloqua)
Data analysis and KPI-driven management

My freelance DNA: listening, autonomy, transparency, simplicity, and efficiency — to offer tailor-made solutions that truly advance projects.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Montaigu (up to 40km), Nantes (up to 20km), La Roche-sur-Yon (up to 40km), Cholet (up to 30km)

Experience

  • Comelo
    Founder
    November 2025 - Today (7 months)
    Montaigu, France
    Part-time marketing and communication resource for executives who want to structure and boost their marketing without hiring internally. Much more than a service provider, I integrate into your team as a strategic and operational support to: Attract more clients and increase your visibility, Retain and turn your clients into ambassadors, Structure and professionalize the company's marketing.
  • DB Schenker
    Marketing Automation Manager
    LOGISTICS AND SUPPLY CHAIN
    April 2023 - October 2025 (2 years and 6 months)
    Pays de la Loire, France
    Within the international Digital Marketing competence center:
    • Animation and coordination of a community of 120 users of our Marketing Automation tool, Eloqua (Oracle), located around the globe.
    • Definition of governance rules and access management.
    • Creation of European and global digital campaigns to generate brand awareness for DB Schenker and leads.
    • Sharing of best practices in marketing automation and lead nurturing.
    • Definition of standardized templates and workflows to increase the efficiency of marketing actions.
    • User trainings: transition to Eloqua Redwood.
    • Deployment and optimization of automation scenarios in several markets (push emails, nurturing, A/B testing, etc.).
    • Training, support, and operational assistance to local teams on Eloqua, as a Subject Matter Expert.
    • Creation of dynamic PowerBI reports, analysis of overall performance, monitoring of flows, and continuous improvement of automated workflows.
    • Coordination of the Eloqua development roadmap, in relation with the application manager and the specialist agency.
    Digital Marketing Eloqua Marketing Automation Digital Communication Conversion Funnel
  • DB Schenker
    Marketing Automation Specialist
    TRANSPORTATION
    January 2020 - March 2023 (3 years and 2 months)
    Montaigu, France
    Within the European competence center (Digital Marketing and Marketing Automation), I collaborated with an international team of experts in their field to optimize marketing campaigns and internal communication at local (16 European countries) and European levels:
    • Onboarding of 16 European countries into the single tool: Eloqua (Oracle). Initial training program, support for data migration, implementation of new standards.
    • Creation of European and local digital campaigns to generate brand awareness for DB Schenker and leads.
    • Sharing of marketing automation best practices. Definition of templates to increase the efficiency of marketing actions.
    • Deployment and optimization of email scenarios in several markets.
    • Training, support, and operational assistance to local teams on Eloqua.
    • Support for the distribution of internal communication emails at local and European levels.
    Eloqua Digital Communication Marketing Automation Oracle Eloqua Lead Generation

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Education

  • License
    Ecole de Gestion et de Commerce de la Vendée
    2010
    Licence

Skill set

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