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Elodie CrulEC

Average response time: 12 hours

Freelancer profile translated to English.
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About Elodie

I help companies increase their revenue, even without an existing customer base.

With over 15 years of experience in B2B sales, I've built my career in diverse environments (startups, SMEs, large corporations), with one common thread: starting from scratch and generating business.

In most of my roles, I worked without a client portfolio, a customer database, or much support. Therefore, I developed a very hands-on approach to business development, based on multi-channel prospecting, rigor, and the ability to transform opportunities quickly.

The experience at A-SAFE particularly illustrates this dynamic:

- Started with no network or industry experience
- Developed business from scratch

Within 2 months, I ranked among the top 30 international new business sales performers.

In 4 months, I generated €150K in revenue, with high-value sales (averaging €30K per deal, compared to the usual €6K-€8K in the market).

This performance was solely based on my prospecting efforts, analytical skills, and meticulous follow-up on opportunities.

What this means for my current missions:

✔️ Ability to quickly open new accounts
✔️ Complete autonomy in business development
✔️ Effective transformation of leads into revenue

I currently support companies looking to structure or accelerate their business development, especially in launch or growth phases.

Objective: Generate concrete opportunities and convert them into clients.

Available to discuss your sales challenges.
  • French

    Native or bilingual

  • English

    Conversational

  • Italian

    Basic

Can work on-site
Lille (up to 20km)

Experience

  • A-SAFE
    New Client Sales Manager (8 departments)
    RAW MATERIALS INDUSTRY
    September 2024 - May 2025 (8 months)
    Lille, France
    Sales of industrial protection barriers (shape memory polymer)

    - Structuring and enriching a qualified prospect database (targeting large industrial and logistics accounts / from scratch)
    - Deployment of prospecting actions and reactivation of dormant clients (+36 months)
    - Management of complex sales cycles and closing high-value deals (approx. €30K average per prospect)
    - Conducting on-site safety audits and technical surveys in conjunction with the Engineering Department
    - Advising and supporting clients in choosing solutions tailored to their operational constraints
    - Coordination and supervision of projects until implementation

    Key results:

    - €150K in revenue generated in 4 months
    - Ranked multiple times in the group's international Top 30 New Business
    - Strong ability to convert key account prospects into active clients
    B2B Business Development Multi-channel Prospecting Key Account Closing & Negotiation Account Management / Client Loyalty Sales Strategy & Consulting
  • Leasecom
    Sales Engineer - Partnerships
    BANKING AND INSURANCE
    January 2023 - August 2024 (1 year and 7 months)
    Lille, France
    Evolutionary financial leasing / Commercial partner management

    - B2B Business Development: identification, recruitment, and onboarding of new strategic partners (from scratch)
    - Structuring and managing financing agreements: setup, processing, and validation of complex files (>€100K)
    - Presenting high-value cases to decision-making bodies
    - Training and supporting partners to accelerate their business development
    - Monitoring, animating, and managing the performance of the partner portfolio
    Strategic and operational consulting to optimize business generation

    Key results:

    - €300K in revenue generated in Q1 2024 (94% of quarterly target)
    - 12 accredited and activated partners
    - Significant contribution to the development and performance of the network
    Partnership Development B2B Business Development Structuring Financing Files Partner Portfolio Management Sales Training & Support
  • Talentplug
    Sales Consultant
    RETAIL (SMALL BUSINESS)
    January 2018 - February 2019 (1 year and 1 month)
    Lille, Paris, France
    SaaS solution for multi-posting job offers

    - Creation and qualification of a prospect database (from scratch)
    - B2B Business Development in Lyon & Île-de-France regions
    Targeting and prospecting decision-makers: HR Directors, recruiters, recruitment agencies, executives, IT Directors, headhunters
    - Multi-channel prospecting (phone, email, LinkedIn) and qualified lead generation
    - Conducting online product demonstrations and managing the sales cycle through to closing
    - Assisting clients with setup and onboarding of the SaaS solution
    - Sales follow-up, customer retention, and contract renewal management

    Key results:

    - €23K in quarterly revenue with 130% performance against target
    - Acquisition of 2 to 3 new clients per month
    - Average deal size: €2-3K
    - Strong ability to convert prospects into active clients in short sales cycles
    B2B SaaS Sales Multi-channel Prospecting Product Demonstration Closing (short cycles) Client Onboarding & Retention

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Education

  • Master in Law, Economics, and Management
    IAE Lille
    2022
    Management/ Mention RH
  • University Diploma in Technology (Commercial Techniques)
    IUT Jules Vernes de Laon
    2007
    DUT Techniques de Commercialisations

Skill set

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