Freelancer profile translated to English.

Description

Specializing in marketing with an affinity for digital, interested in multiple universes that I discovered through my professional experiences: luxury, fashion, spirits, well-being, and especially cosmetics. I would be delighted to assist you in your market research, strategic brand positioning, and product innovations on a national or international scope.

Do not hesitate to contact me so we can discuss your needs.

Languages

Portuguese
Basic
Spanish
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Laboratoires Arkopharma
Senior Brand Manager
PHARMACEUTICALS INDUSTRY
February 2019 - Today (7 years and 4 months)
Carros, France
Strategy: definition of the 3-year launch and animation plan for dry phytotherapy ranges, considering commercial performance and market trends, development of a global relaunch plan for the phytotherapy axis in 2020 to stop decline and re-engage customers with the range.

Innovation: launch of the Arkogélules complexes range (4 references) to attract new customers, modernization of the Arkogélules range (repack, transition to organic for 54 references...), both historic and a pillar of the company (60% of global turnover), to renew its attractiveness.

Management of two people, and coordination of internal and external teams.
Product Marketing Development Marketing Communication Strategy Marketing Strategy Brand Management Market Analysis Product Strategy
Nocibé
Product Manager, Skincare Marketing Development
FASHION AND COSMETICS
May 2017 - January 2019 (1 year and 9 months)
Villeneuve-d'Ascq, France
Strategy: definition of 3-year launch plans for hair care, sun care, and natural ranges, considering commercial performance and market trends.

Innovation: complete overhaul of hair care ranges (85 SKUs including 75 new ones developed in 1 year to broaden the offering and meet new needs), sun care (25 new SKUs developed in 1.5 years to establish brand expertise and meet regulatory requirements). Extension of the natural range in France (10 new SKUs in 6 months to animate the range).

Operational: animation of existing ranges (gift sets...), product packshots.

Management of an intern and coordination of internal and external teams.
Product Marketing Product Innovation Development Marketing Marketing Strategic Marketing Project Management Communication Strategy Positioning Strategy Pricing Strategy
YVES ROCHER
Product Manager, Skincare & Accessories Marketing Development
FASHION AND COSMETICS
November 2016 - March 2017 (5 months)
Issy-les-Moulineaux, France
Strategy: definition of the promotional product strategy to retain and acquire customers, considering the commercial performance of these products and market trends.
Innovation: definition of concepts and management of the purchasing process from tender to product availability for EU markets. Work on 7 product categories, i.e., 40 products per year, some managed under license (e.g., Swarovski).

Operational: production of the communication kit for new products.
CRM Product Marketing Product Innovation Marketing Strategy Communication Strategy