Freelancer profile translated to English.

Description

You have a great offer. But you struggle to put it into words or to make it shine beyond your close network. That's often where I come in. I'm Élodie Cloarec, founder of ÉCLO, a marketing and communication strategy consultant for over ten years. I support leaders of VSEs and SMEs who have substance, convictions, real added value — but who lack perspective, method, or time to structure their approach and communicate it accurately. What I do concretely: I help you clarify your positioning, refine your offer, identify your priority targets, and build the messages that truly speak to them. Then, I translate this strategy into concrete actions: editorial line, communication plan, web and print content, SEO optimization, brand storytelling. What sets me apart: I work on both strategic substance and operational production. No grand speeches without deliverables. No deliverables without thought. I outsource nothing: each mission is conceived and carried out by me, with the rigor of an agency and the agility of an independent. My conviction: communicate less, but better, more accurately. Less noise, more meaning. The projects I work on: marketing and positioning strategy, brand platform, editorial strategy and content calendar, SEO web writing, site pages, blog articles, newsletters, sales materials, LinkedIn, scripts, and presentations. I support companies from various sectors — agri-food, industry, construction, crafts, services — often engaged in CSR, quality, or territorial anchoring issues. If you're looking for someone who can understand your business, structure your thinking, and produce content that rings true, we probably have things to discuss.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Brest (up to 50km)

Éclo, Marketing & Communication
Marketing & Communication Consultant
CONSULTING AND AUDITS
January 2016 - Today (10 years and 5 months)
Brest, France
Missions:
360° marketing & communication strategy: definition of positioning, offer, messages, and communication plan.
Multichannel project management: redesign of multilingual websites, SEO/SEA, storytelling, newsletters, social media, print and digital content.
Transverse management: coordination of expert networks (graphic designers, developers, photographers, videographers, translators), budget and operational management on multi-year missions.
Editorial & social media strategy: editorial lines, calendars, creation of high-value content, performance and engagement monitoring.
Growth marketing: qualified lead generation, customer journey optimization, performance analysis (SEO, newsletters, campaigns).
Internal communication & employer branding: strategic and operational support for HR development and employer attractiveness.
Some results obtained for my clients:
SEO traffic growth:
Ex: Toliroise, top Google results for industry keywords
Improvement of newsletter open and click-through rates:
Ex: Pouliquen, B2B newsletter, 46% open rate, 17% CTOR
Growth and qualification of social media audiences:
Ex: We Make Places, qualified LinkedIn audience (57% decision-makers)

Clients:
Pouliquen SAS, Toliroise, We Make Places, Grain de Sail, Canévet, Terre d’Embruns, Essor Carrière, ECOOR, Inzaï Tea, Unik Informatique, Gérard Thérin agencement, Quimper Cornouaille Développement, A3 paysages, Suravenir...
Agence Hippocampe
Senior Communication Manager
CONSULTING AND AUDITS
January 2016 - July 2016 (6 months)
Brest, France
Missions:
Client needs analysis and support
Definition of 360° communication strategy (web, print, video, animation, social media, events, press relations...)
Coordination and management of teams and skills networks for the implementation and execution of communication projects: brainstorming, recommendations on tool selection, storyboarding, creation support, writing, testing, referencing...
Elaboration and monitoring of client budgets
Client needs analysis and support - Definition of 360° communication strategy (web, print, video, animation, social media, events, press relations...)
Writing of print and web content
Clients:
Technopôle Brest Iroise, SDMO, Armen Industrie, Federal Finance, Pôle Mer Bretagne Atlantique, Groupe Valorial, Réseau santé...
Association www.bzh
Communication Manager
TELECOMMUNICATIONS
January 2014 - January 2016 (2 years)
Quimper, France
Manager of the .bzh registry, the internet extension for Brittany, launched in December 2014 among 1200 new global extensions (including .paris, .london, .scot, .quebec).

Creation of the position, definition and structuring of the communication function: 360° marketing & communication strategy (B2B and B2C targets): competitive analysis, target prioritization, communication plan.
Editorial production: web content, press releases and kits, website redesign.
Press relations & media training for spokespersons. Development of private, institutional, and media partnerships.
Special operations with distributors and customer loyalty program.
Elaboration and monitoring of annual budgets.