Freelancer profile translated to English.
Back to original languageAbout Elodie
Hello! Genuinely passionate about **jewelry, fine jewelry, and luxury**, I quickly specialized in **digital marketing for the jewelry industry**! 💍
Multi-talented (after all, my name is Chapeau: D), here is my digital and e-commerce expertise to develop your brand:
SEO✍️
(jewelry, luxury, fine jewelry)
- Writing SEO-optimizedproduct descriptions(keywords, cross-linking...) Uploading toShopify - Prestashop - Woocommerce
- Writing SEO blog posts (cross-linking, external links...) in the brand's TONality (luxury or costume jewelry).Wordpress
E-commerce🧑💻
(jewelry, luxury, fine jewelry)
- Management and piloting of e-shops onShopify - Prestashop - Woocommerce
- Uploading optimizedproduct descriptionsto the site (alt tags, meta descriptions, cross-linking...) - Photo file compression
- Facebook business page management (**Meta**)
Digital Marketing - Emailing💌
(jewelry, luxury, fine jewelry)
- Writing and designingnewslettersviaMailchimp - Mailjet
- Creating impactful visual content for thenewsletter(banners, product description staging, adherence to brand DNA and graphic charter. CANVA)
- Testing, customer file management (CRM),segmentationas needed, scheduling and sending
- Analysis of newsletter KPIs (open rates, unsubscribes, product clicks...) for continuous optimization of email campaigns
Digital Marketing - Analytics📈
- Analysis ofGoogle Analyticsdata
- MonitoringGoogle Adsperformance and strategic recommendations
- MonitoringMeta campaigns and Instagram campaigns(conversion rates)
- Monitoring the SERP ranking of your e-shop
See you soon!
Elodie.
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Tropical ThursdaySEO Writer for Fine JewelryLUXURY GOODSOctober 2022 - April 2023 (6 months)Paris, FranceFor a lovelyfine jewelrybrand, "sunny and colorful," I was responsible for:
- Writing SEO-optimizedblog postsfor the internal blog
- Product descriptions optimized for theWoocommerce e-shop
- WritingInstagram postcaptions (with different communication angles: storytelling, personal branding, product (rings, necklaces, earrings...))
Additionally, I was trained ingemologyby the creator of Tropical Thursday, a graduate of the renowned GIA.(e.g., characteristics of diamonds, precious stones, observation with a x10 loupe, cutting techniques, practical case studies for evaluating stone quality...) - Bi&jou - Lilas de SeineE-commerce and Digital Marketing Manager for Costume JewelryFASHION AND COSMETICSApril 2019 - June 2024 (5 years and 3 months)Paris, FranceContextTo strengthen its product value, Bi&jou, a wholesale supplier ofcostume jewelryin Paris, called on me to develop itsstainless steel jewelrybrand called "Lilas de Seine."Lilas de Seine is sold to fashion and beauty professionals (offering the brand directly in their stores) as well as directly toB2Ccustomers through its own public-facing **jewelry e-shop**.My responsibilities were cross-functional and spanned B2B to B2C. Each of the missions listed below are therefore doubled (unless otherwise specified):Prestashop E-commerce (B2B AND B2C)🛍️
- WritingSEO product descriptionsand uploading them to thePrestashope-commerce site
- **E-merchandising***: creating categories based on jewelry trends, monitoring product performance and stock, launching new collections... (* For B2B: managing 10k products for 25k SKUs)
SEO📝- **B2B**: Writing SEO-optimized trend blog posts (**Wordpress**). Performance monitoring
- **B2B**: Ranking in the top 3 of the first Google page (SERP) for keywords "wholesale costume jewelry," "wholesale stainless steel jewelry," "wholesale jewelry Paris" 🎖🎖🎖
Mailjet Newsletter**B2B and B2C** 📫- Sending 2 newsletters/week. Sales analysis and top product identification
Digital Marketing for Social Media and SEA📲- Management ofMeta ads(Facebook Ads and Instagram)
- Management ofGoogle Adscampaigns for keywords (**Semrush**), monitoringGoogle Analytics (G4)data
- Responding to customer reviews via Avis Vérifiés (B2B)
- Petrusse - Foulards de luxeShopify E-commerce and Web Marketing OfficerFASHION AND COSMETICSApril 2022 - July 2022 (3 months)Paris, FrancePetrusse is aluxury brandoffering Made in France silk scarves. It has a boutique on Boulevard Raspail in Paris and is distributed at Printemps Haussmann.I was in charge of the e-commerce site (**Shopify**) and email campaigns (**Mailchimp**).E-commerce🛍️
- 360° audit of theShopifywebsite. Recommendations and activation levers.
Emailing💌- Creation and design of impactful newsletters in an editorial style (Mailchimp)
- Creation of VIP newsletters for boutique invitations
- Analysis of financial results (click rates, revenue...)
Digital Marketing📲- Audit of the loyalty program, proposals, and modifications
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Education
- Master in International Commerce, Management, and MarketingUniversity of International Business of Le Havre2019
- Bachelor's Degree in Foreign Languages (English-Chinese)Michel de Montaigne University (Bordeaux 3)2017
Certifications
- Excel PackCFORPRO2024
- Intensive Italian Language Course in Florence 40hCentro Italiano Firenze2024