Freelancer profile translated to English.

Description

As a marketing, communication, and press relations consultant, I assist software publishers and digital players in:

- Defining their communication strategy: targets, messages, media, and channels

- Enhancing and promoting their company, as well as their products or services

- Increasing their visibility among their target audiences

- Developing their presence in the press, on the Web, and/or social networks

- Generating qualified traffic to their website or blog

- Generating leads and converting them into commercial opportunities

- Building loyalty and engaging their community of clients, partners, influencers, etc.

- Monitoring their market news and their competitors' innovations

Main areas of expertise:

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Anjuna
Externalized Marketing and Communication Director
ENVIRONMENTAL
October 2008 - Today (17 years and 8 months)
78150 Le Chesnay, France
- Positioning and communication strategy
- Planning and execution of BtoB communication plans
- Design of operational marketing tools and operations and customized communication campaigns: press relations, inbound marketing, website redesign, SEO, SMO, content production (content marketing), e-mailing, event organization, etc.
- Coordination of the various service providers involved in the projects: graphic designer, web designer, developer, CMS integrator, web writer, etc.
- Market and competitive intelligence

Areas of expertise:
- Environment and CSR: sustainable development, circular economy, eco-innovation, eco-design, greenIT, greentech...
Press relations Communication strategy Web writing Showcase website Content marketing Web marketing strategy Editorial strategy CSR
Parme Communication
Development Director
SOFTWARE PUBLISHING
March 2005 - June 2008 (3 years and 3 months)
Paris, France
- Development of the client portfolio and client loyalty: 1/3 of the agency's turnover
- Design and implementation of press relations programs and direct marketing operations for software publishers or computer manufacturers
- Market and competitive intelligence for all the agency's clients
Press relations Content marketing Communication strategy Web marketing strategy
Quest Software France et BeLux
Marketing Manager
SOFTWARE PUBLISHING
March 2001 - March 2005 (4 years)
Boulogne-Billancourt, France
- Definition, execution, and monitoring of the marketing plan in conjunction with the sales and product departments
- Creation, planning, and implementation of operational marketing actions focused on "lead generation"
- Implementation of external communication and operations with the ecosystem of publisher and reseller partners