Freelancer profile translated to English.
Back to original languageAbout Elodie
👋 Hello, my name is Elodie Brogard Cipriani, I am a Mom and Product Manager.
I worked for 10 years in Travel on issues related to customer journey optimization, conversion rates, engagement, visual identity redesign, and content strategy implementation...
I worked for 6 years as the sole PM with a Designer, which led me to develop strong UX skills.
What drives me: people! Carrying the customer's voice and spreading it!
Do you want to grow your product? Contact me.
🔎 **Discovery**:
▸ Website Audit (On-Site and Off-Site)
▸ Recommendations
▸ Identification of new growth opportunities
▸ Pain point identification
▸ Monitoring: I provide you with Benchmarks (Gap Analyses) and Best Practices
🎨 **Creation**:
▸ I help you better understand your customers' needs
▸ To build your Customer Journey, create your personas
▸ Capitalize on your Learnings and document them
▸ Or simply on organizational issues
🎯 **Strategy**:
▸ Creation and proposal of Roadmaps to meet your business challenges
▸ Prioritization assistance
▸ Implementation of your OKRs
✅ **Delivery**:
▸ Website Debugging
▸ Product Backlog Management and Animation
▸ Prioritization assistance
▸ Writing functional specifications
▸ Management and implementation of non-regression tests
▸ Measurement & Follow-up
▸ Communication and change management
👩💻Ex Community Manager
▸ SMO Recommendations
▸ Content Strategy / SMO Creation and Optimization + possibility of writing articles.
I am trained inDesign Thinking-AGILEmethodology, and the basics ofNLP(active listening, questioning, paraphrasing). I have notions of SEO and a "Test and Learn" mindset. Learnings to share (+ 100 clients interviewed / ≈ 120 AB Tests launched / + 50 client interviews conducted).
See you soon.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Andrésy (up to 15km), Paris (up to 10km)
Experience
- WeekendeskProduct Marketing ManagerTRAVEL AND TOURISMMay 2021 - June 2022 (1 year and 1 month)Paris, FranceTransversal Role Product / Marketing (Brand & Content)//OBJECTIVES//▸ Provide Marketing with tools to better address the "Buyers Persona"▸ Create additional synergies.▸ Better understand the challenges / constraints encountered by Marketing teams to further improve my core role as Product Manager.▸ Provide support for a "post Covid" Business priority with a focus on the French market.//MISSIONS//▸ Help Marketing create a story around the Product Roadmap▸ KPIs: Engagement, Growth (1st) / Conversion (2nd)▸ Provide better customer knowledge▸ Establish a methodology around Test and Learn,▸ Definition of OKRs, Implementation of monitoring Dashboards▸ Adopt a customer/user "first" centered approach: Persona, Customer Journey▸ Advance the "On-Site" content strategy//SOME ACHIEVEMENTS//▸ Optimization of organization: processes, documentation...▸ Definition of Content Lines + Writing Guidelines▸ Implementation of engagement KPI monitoring Dashboards▸ Work on Brand identity consistency off-Site (Social Media)▸ Definition of an Onboarding for new employees▸ Optimization of engagement strategy (+ 20K on Instagram)- Implementation of a content calendar (Instagram / Facebook)- Lead with content creators (Freelancers)- Management of Brand Collaborations (Growth + Brand awareness)- Launch of a UGC program through collaborations with Micro-Influencers
- Voyager Demain Voyager LocalCreation of a Travel Laboratory AccountTRAVEL AND TOURISMApril 2020 - Today (6 years and 2 months)Andrésy, FranceI launched the accountVoyager Demain Voyager Local(https://www.instagram.com/voyagerdemainvoyagerlocal/?hl=fr) during Covid. 🦠 during a forced professional break.🎯My objective was simple:1. Test, explore, learn2. Be as close as possible to potential clients, understand their needs & challenges, ...3. Discover and connect with other tourism stakeholders to deepen my knowledge of the sector.4. Use my learnings for my professional activity🎨I developed a content strategy around:▸ Local French Tourism▸ 1 Post = 1 Learning▸ The concept of Bucketlist▸ Promotion of unknown places▸ Highlighting fundamental professions in tourism that are not spotlighted... (tour guides, photographers, ...)▸ Polls▸ Analysis of each of my interventions
- WeekendeskProduct Manager (Content Squad)TRAVEL AND TOURISMSeptember 2018 - May 2021 (2 years and 8 months)Paris, France//OBJECTIVE//▸ Inspire, give a reason to go away for the weekend to the persona "I want to go away for the weekend but I don't know where"▸ Engage / Convert▸ Strengthen local positioning (rediscover local heritage)▸ Address SEO issues.▸ Target: Pre-booking / Post-Booking / Repeat Business.//PROJECT//▸ Launch of an On-Site and Off-Site strategy around content▸ Creation and Lead of a multi-skilled Squad▸ 5 Point of Sales: France, Spain, Italy, Belgium & Netherlands//ACTIONS// - Discovery - Strategy - Delivery▸ Identification of needs and growth opportunities▸ Implementation of the Roadmap // ROI and Cross-Channel Approach▸ Definition of OKRs▸ Monitoring of KPIs: Engagement, Conversion▸ Implementation of an organization, tools, and ceremonies to animate the Squad▸ Animation of the Product Backlog (On-Site + Off-Site)▸ Writing functional specifications (Github)▸ MVP and Test and Learn approach▸ Participation in the development of a back-office tool in collaboration with the Tech team (link between operational needs, technical constraints, and business).//TOOLS//▸ Customer Journey realization▸ Persona definition▸ Facilitation of brainstorming workshops (design thinking)▸ Trello, Notion, Github, SlackAs part of the implementation of the "Content" session and to better understand "operational" issues, I decided to try writing articles, to test new things, learn and feed the content strategy...
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Education
- Master Manager of CommunicationESGCI2009
- BTS Bilingual Secretary AssistantInstitut Rue Monsieur2006
Certifications
- Design ThinkingEmy Digital2023
- International Scrum League certification for Product Owner - icPOCrossthink2023