Freelancer profile translated to English.

Description

Experienced in Digital (since 2001) in B2B and B2C sectors, E-commerce, media, telephony, in web agencies or as a freelancer. My roles in digital communication, design, UX design, project management, acquisition marketing, social media and influencer strategies, and digital transformation support have made me agile and adaptable. I believe in content at the center of a marketing strategy (inbound), but I know how to activate push when necessary.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris 20e Arrondissement (up to 50km)

UCPA
HEAD OF DIGITAL COMMUNICATION DEPARTMENT
June 2021 - Today (5 years)
• Management, organization, leadership (team of 4)
• Budget management, supplier relations
•
• Creation of client communication materials, target audience 18-30 years old, UGC projects, employer branding. Strategy and life cycle of social networks and community (Brand account management, coordination of 250 center accounts)
• Digital content: ucpa.com, blog, onelife hub 18-30 years old)
• Support and animation of the social media contributor network, internal training
FREELANCE
COMMUNICATION CONSULTANT AND DIGITAL MARKETING MANAGER
DIGITAL AND IT
November 2019 - Today (6 years and 7 months)
Paris, France
- Assistance in developing various acquisition levers and implementing ROI & business-oriented digital strategies.
- SEO Content Strategy
- Social media strategy and influencer strategy
- Training of internal teams on digital tools
- Support for digital transformation (VSEs/SMEs - Mid-cap companies - Large corporations)
Communication Strategy Webmarketing Strategy Social Networks User Experience Design E-reputation Web Project Management Copywriting Content Marketing
MONDADORI
DIGITAL MARKETING MANAGER
PRESS AND MEDIA
August 2014 - March 2019 (4 years and 7 months)
Paris, France
- Responsible for the Grazia, Modes et travaux, and Elle adore brands on the web and mobile
- Definition of budget and P&L management for the sites
- Support for the digitalization of editorial teams
- Definition of brand positioning on Digital (benchmark, strategy, roadmap)
- Design, ergonomics, information hierarchy, UX (SEO friendly)
- Content creation and management of a community of writers for the elle adore.fr site
- Project management (agile method, workshops, backlog, sprint prioritization (JIRA), testing) for redesigns, new features, SEO optimization.
- Traffic acquisition: SEM, Partnerships, social media, marketing operations
- Management of monetization partnerships: content syndication, native advertising, ad network operations
- Statistics analysis (AT internet, Google Analytics)
- Management
Webmarketing Strategy Communication Strategy Traffic Acquisition Web Writing Social Networks Team Management Project Management