Freelancer profile translated to English.

Description

Expert in communication and brand strategy, I passionately lead the development and transformation of companies. From fashion to luxury, princesse tam.tam, Ba&sh, Zadig & voltaire, Nuxe, Elizabeth Arden, today in excellence craftsmanship, I orchestrate product, marketing, and retail to create unique experiences, strengthen brand DNA, and maximize their impact. As an entrepreneur, I have supported clients in their transformation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Pimkie,
MARKETING & COMMUNICATION DIRECTOR
June 2020 - October 2021 (1 year and 4 months)
Paris, France
• Rewrite the brand platform and CSR identity
• Deploy a high-performing digital strategy (TikTok: +50k followers)
• Launch a new loyalty program (Super Club)
- Organization of photo shoots and video shoots
Hello/b.
COMMUNICATION CONSULTANT
RETAIL (SMALL BUSINESS)
June 2017 - Today (9 years)
Paris, France
Support brands in their communication strategies: development of brand content and deployment of multi-channel campaigns.
Production of content (images, videos) (client example: Simone Pérèle)
Organization of events and visibility (client example: ba&sh)
Brand platform (client example: Naf Naf)
Social media: communication strategy and post writing (client example: Figaret)
External and internal communication (Pimkie)
Image overhaul (client example: Undiz)
Branding and operational marketing (example: Gérard Taurin)
Content Creation Communication Strategy Social Media Copywriting Branding
Undiz,
MARKETING & COMMUNICATION DIRECTOR
October 2015 - May 2017 (1 year and 7 months)
Paris, France
• Redefine brand identity for greater impact and modernity
• Organize 360º campaigns (Valentine's Day, Brazilian Crush)
• Manage social media to strengthen engagement and build a community
- Create a new Brand Platform