Elodie Berthier

Welcome to my profile! I'm Elodie, a Senior Brand Strategist & Narrative Writer. I help brands, agencies, and production companies build and develop strong brands and transformative narratives. B2C & B2B. 9+ years of experience in strategic planning.

I am also a humor and fiction writer. I do stand-up comedy and I am professionalizing myself as a screenwriter.

Collaboration models:

- For a specific mission or RFP,

- As an outsourced Head of Brand,

- As an outsourced Head of Culture & Entertainment Strategies.

💡MY AREAS OF EXPERTISE

◇ Brand Strategy : Shaping brand perception and imagination - Brand & communication audit - Brand platform, guidelines & acculturation - Strategic vision - Brand positioning

◇ Copywriting : Creating brand preference - Concept & Copy (TV - Social Media - Brand Content - Print) - Narrative - Manifesto - Screenplay / Series writing (fiction & brand) / Humor - Narrative universe - New narratives - Editorial line & Tone of Voice - Naming

◇ Strategic Planning : Understanding the (real) problem - Analyzing people, uses, cultures, markets - Trends & foresight - Research - Strategic recommendations - Creative concepts - 360 campaigns (SoMe, TV, print, brand content)

✊️APPROACH AND PERSPECTIVES

◇ My strategies are more than a prerequisite for a visual identity or a campaign. They are built on tension, illuminate a subject, provide a guiding line, and are actionable.

◇ I place storytelling and culture at the heart of my work to make brands alive, captivating, and activable (love brands❤️).

◇ Trained at CELSA, I have developed a profile oriented towards human and social sciences (semiology, sociology, ethnography, UX..), which I offer to brands that have understood the need to engage through concrete actions.

Does this resonate with you? Contact me!