Elodie Benchereau

Do you want to improve your SEO by developing editorial content on your site? Do you have a business blog that doesn't convert readers into customers? Are you looking for a web writer who combines her writing skills with a marketing vision?

I can assist you with one or all stages of your editorial strategy.

1. Definition of your objectives

2. Definition of your personas

3. Analysis of your current keywords and search for keywords presenting an opportunity

4. Research of associated topics that meet the needs and questions of your prospects

5. Structuring of topics and creation of a sitemap that enhances the SEO of your pages, the understanding of your site, and the user journey in your conversion funnel

6. Consideration of the formats of content to be produced: texts, videos, infographics, white papers, free guides to download

7. Definition of an editorial charter, creation of an SEO best practices guide, development of a publication calendar

8. Content sharing strategy: newsletters, social media, editorial partnerships

9. Creation of your content: web writing, guides, infographics

My goal is to support you in creating or improving your editorial space to make it more consistent with your objectives and the expectations of your prospects. At the end of my mission, I want you to be in control of your content and able to adapt it to the evolution of your business.

As a web writer for 13 years, I started my business in French-speaking tourism in Berlin following the success of my website dedicated to the German capital. It is thanks to the editorial content of my blog that I convert over a thousand readers into customers every year. With my extensive web experience, I assist companies, freelancers, and associations in managing their content and editorial strategy.